Commercial Strategy Manager - Ireland

Seniority Level:

#Ownership

PURPOSE: 

Brewing the world’s most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. 

We empower you to dream big, lead change, and create a long-lasting legacy. 

We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work.  

That’s Who We Are: Come and OWN IT

The role:

This role is based in Dublin, Ireland. The key aim of this role is to lead the commercial strategy for the On & Off Trade channels in the Irish Market, leading the Category Management and Trade Marketing agendas.

ABI is an office-based company, with team members working on-site five days a week. Our office environment plays a key role in maintaining our culture; we believe that in-person collaboration fosters stronger communication, faster problem-solving, and more meaningful professional development.

Duties & Responsibilities:

• Track and analyze historical category performance, BBG performance, and competitor trends.

• Forecast category and BBG future performance to inform strategic planning.

• Develop and maintain key market databases, establishing routines and education platforms for stakeholders.

• Support portfolio strategy, assisting internal (Irish team) and external (retailers) partners with key cluster, range, and planogram discussions.

• Provide insights on market dynamics and potential impacts on BBG and the category.

• Contribute to strategic projects, including merchandising KPIs, key selling moments, space optimization, and innovation strategy.

• Participate in 1YP processes, shaping channel strategies and supporting FP&A with financial planning.

• Collaborate with Brand and Irish teams to design and execute a brand game plan aligned with key selling moments.

• Secure retailer and on-trade partner commitments, actively participating in JBP processes.

• Lead and mentor a Trade Marketing Executive while managing budget controls and optimizing campaign execution.

Who we’re looking for:

• Results-oriented with a proven track record of making a meaningful impact.

• A challenger mindset, always striving to improve the status quo.

• Strong commercial acumen and deep understanding of the alcohol market.

• Experience in setting and implementing a Brand Game Plan.

• Ability to navigate complexity and remain resilient under pressure.

• Solid understanding of budgeting and planning processes.

• Strong analytical skills.

Benefits & Perks:

• Benefits for you and your family to help your physical and mental health

• Competitive parental leave and pension double contributions

• 25 days holidays per year

• Employee benefits to help your physical and mental health and overall well-being (travel insurance, gym memberships, discounted services, dental, etc.)

• A beer allowance to enjoy our brands

• 2 volunteer days a year to support your local community

• 5 employee networks to support diversity and inclusion

• Global Bonus

• WPA Private Medical Care

• 26 weeks paid leave for primary caregiver

BUILD YOUR CAREER WITH US 

We recruit for mindset, ambition, and cultural fit. 
 

UNIQUE CULTURE  

We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication. 

BRANDS EVERYONE LOVES  

We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites.  

GROWTH OPPORTUNITIES  

Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy. 

#LI-BudweiserUK&I