Psychiatry Regional Marketing Manager, Mountain West

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

(This role can be hired as a Grade 18 or 19; candidate experience will determine grade.)

Lead regional marketing strategy and execution for target accounts in assigned geography. Align External Expert (EE) interactions with Psychiatry strategic imperatives. Ensure optimization of brand P&L through effective resource prioritization.

Key responsibilities:

• Develop, implement, and maintain accountability for interactions and feedback with key EEs. Must be able to interact effectively with national and regional EEs and be able to confidently represent AbbVie’s interests while searching for solutions that ultimately improve patient care. Must identify emerging EEs, both physicians and mid-levels, to expand the AbbVie footprint in the Psychiatry space.

• Responsible for specific geographical areas of the country, understanding market drivers, competitive landscape, and provider dynamics. Translate local area business needs into local strategies while informing national marketing plan. Work to develop strategic and tactical plans individualized for EEs and ensures consistent tactical execution throughout the year to drive key business initiatives as measured by key performance indicators.

• Work effectively with professional and patient societies as well as develop new relationships with local/regional advocacy organizations.

• Manage speaker programs, meetings, and medical education projects for assigned geography within assigned budget. Continually evaluate and apply knowledge of the effectiveness and efficiency of key tactics. Effectively manage projects to deliver high-quality work in a timely fashion (meet deadlines). Ensure that regulatory and compliance guid