Product Manager Marketing Benelux

<p> </p> <p><b><span>At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.</span></b></p> <p><b><span>Within Bayer, we’re changing the way we work— for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here <a href="https://www.bayer.com/en/strategy/strategy">https://www.bayer.com/en/strategy/strategy</a></span></b></p> <p> </p> <p><span><b><span>Product Manager Marketing Benelux</span></b> </span></p> <p> </p> <p>The Product Manager Marketing Benelux (within Bayer, the official title will be ‘Content Lead Marketing’) will oversee coordination of all content-related topics for the brand/Therapeutic Area (TA) and will drive modular content and its use/reuse across the markets as the SPOC. The Product Manager Marketing enables markets in the use of enhanced/new tools for modular content ensuring application of standards to creative content planning. In this exciting new role, you will be part of an ambitious team of 6 Product Managers Marketing Benelux. You will be reporting to the Campaign Lead Benelux. The ideal candidate has a data-driven mindset and is experienced in multi-channel marketing, preferably in the pharmaceutical industry. There will be a lot challenges, such as launching new brands. Together as a team we will implement a new way of future proof marketing. Since you will be part of a Benelux team, a cross-country mindset is key.<br/>  <br/> <b>YOUR TASKS AND RESPONSIBILITIES</b><br/>  <br/> <b>Content Lead:</b></p> <ul> <li>Oversee/coordinate content creation; planning, delivery and cost, ensuring Bayer’s standards are adhered to </li> <li>Have oversight of the whole content landscape (availability) for the brand/TA, identify gaps based on campaign needs, liaise with digital Content Creator/other markets to fill the gap </li> <li>Actively drive reuse of selected local pieces and fill content gaps by regional (steered) content creation (content reuse is a core KPI) </li> <li>Collect and manage holistic content repository for strategic focus areas based on constant oversight on markets microsegments and campaigns </li> </ul> <p> <br/> <b>Campaign Mindset:</b></p> <ul> <li>Fully understand, embrace and drive modular content in the market; support the enablement/ embedding of related tools, processes and standards in the market </li> <li>Define KPIs for Customer Evolution Campaigns (CEC) as well as Tactical Campaigns (TCs) with Squad prior to Campaign implementation </li> <li>Thoroughly monitor and review campaigns to identify new insights and areas for improvements to be implemented in future campaigns </li> <li>Ensure regionally consolidated input into segment campaign blueprint and global customer experience journeys / campaign planning and follows-up with countries on execution of end-to-end campaign blueprints based on strategy </li> <li>Foster cross-country exchange on best practice relating to content –both digital and print -or related process efficiencies, shares examples of successful content with other markets</li> </ul> <p> <br/> <b>Know Your Market:</b></p> <ul> <li>Build and maintain a customer network of selected local HCPs and other relevant key stakeholders in order to optimize customer understanding and co-creation </li> <li>Search, gather and analyze relevant information with regards to market potential, competition, target group behavior and customer needs regarding the product (portfolio) and share this information with the Nucleus, in order to improve product strategy and decision making. </li> <li>Develop, monitor and propose adjustments of P&amp;I budgets based on the priority marketing investments within the Integrated Brand Plans and related activities, in order to contribute to optimal usage and returns of the investments made</li> </ul> <p> <br/> Patients first! At Bayer Pharmaceuticals, we are passionate about shaping the future of patient care. By focusing on prescription products in cardiology and women’s health, we propose new treatments for cardiovascular diseases and drive innovation for women. By concentrating on specialty therapeutics in the areas of oncology, hematology and ophthalmology, we fight cancer, treat hemophilia and protect vision. Our mission is to research, develop, manufacture and market specialized products that improve the health of people throughout the world. Are you just as committed, focused and passionate as we are