US Comirnaty Medical Education & Peer to Peer Lead

Why Patients Need You

Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can prevent sickness and disease. This is at the heart of what drives us every day and it brings us great #Joy. It is a remarkable time to be part of Pfizer’s US Vaccines business as it expands on its mission of preventing disease and improving public health.

Join the team that contributed to ending the COVID-19 pandemic and advancing vaccination rates against this disease that continues to hospitalize and kill hundreds of thousands of Americans each year.  Our mission reflects our collective innovation, dedication, and agility to contribute to humanity.  Our efforts not only brought hope and healing to millions but also forged a path for a safer future.  Now, we’re embarking on the mission to build the COVID-19 immunization market post-pandemic as we protect those most at-risk.  Come and craft a legacy of enduring impact as we shape a healthier world.

It’s a fast-paced, collaborative environment that requires a strong marketer who has worked in competitive markets, leverages new technologies to adapt and can work effectively across cross-functional partners.  

What You Will Achieve

Play a critical leadership role in shaping the future of COVID-19 immunization by leading HCP Medical Education and Peer-to-Peer strategy for US Comirnaty. This role sits at the intersection of commercial strategy, scientific engagement, and omnichannel execution, driving high-impact education that empowers healthcare professionals and strengthens public health outcomes.

This leader will elevate Pfizer’s external Covid-19 vaccination thought leadership presence, build durable KOL ecosystems, and advance innovative engagement models that drive category leadership in a highly dynamic and competitive environment.

• Own and set the US Adult Comirnaty HCP Medical Education strategy, aligning to brand priorities, lifecycle management, and evolving COVID-19 landscape

• Shape Covid-19 Vaccination KOL engagement strategy across HCPs, pharmacists, and emerging Digital Opinion Leaders (DOLs), ensuring Pfizer is positioned as a trusted scientific partner

• Translate complex clinical, RWE, and burden-of-disease insights into scalable KOL engagement strategies across the customer journey via in-person and omnichannel settings

• Drive innovation in HCP engagement models, including digital-first, hybrid, and data-enabled P2P programs including speaker programs with the field force

• Serve as a key commercial thought partner to cross-functional leadership, influencing brand strategy, evidence generation priorities, and customer engagement planning

• Lead high-visibility initiatives (e.g., advisory boards, steering committees, pilot programs) that inform strategic direction and elevate Pfizer’s Covid-19 Vaccine market leadership

• Manage MedEd Agency of Record, Budget

• Deliver measurable business impact, including HCP engagement quality, content effectiveness, and contribution to vaccination uptake

How You Will Achieve It

Strategic Leadership

• Lead development of integrated, insight-driven Medical Education and P2P strategy, ensuring alignment across brand, medical, omnichannel, and portfolio priorities

• Define KOL segmentation and engagement roadmap, prioritizing high-impact influencers and emerging voices in the COVID-19 space

• Influence content strategy and scientific narrative development to ensure clarity, credibility, and compliance

Innovation & Omnichannel Excellence

• Partner with Omnichannel Lead to ensure seamless orchestration of HCP engagements across channels. Serve as DOL program liaison

• Pioneer new engagement approaches leveraging data, personalization, and evolving HCP preferences

Cross-Functional Leadership & Influence

• Serve as a central integrator across HCP marketing, medical, legal, regulatory, HEOR, retail, and global teams

• Act as a strategic liaison to retail and portfolio teams, ensuring consistent execution and message pull-through

Execution & Operational Excellence

• Oversee end-to-end planning, execution, and optimization of speaker programs, advisory boards, and MedEd initiatives

• Lead agency partnership to deliver best-in-class strategic planning, execution, and budget stewardship

• Define and monitor KPIs and performance metrics, driving continuous optimization and ROI improvement

Basic Qualifications

• Bachelor’s degree 7 years of experience or advanced degree (MBA/MPH/PharmD +5 years)

• HCP marketing experience