Account Coordinator- Lifestyle

Department: Lifestyle

Employment Type: Full Time

Location: PURPLE Miami

Compensation: $40,000 / year

Description

PURPLE are actively seeking a bright and enthusiastic Account Coordinator to join its Lifestyle Division in the agency’s Miami office, working across our high-profile luxury clients to implement communications strategies to align with their overarching business goals. The Account Coordinator will play a supporting role in the for Luxury Travel, Hospitality & Lifestyle clients.

Key Responsibilities

• Reporting send outs, coverage achieved and forthcoming coverage and collating coverage and data for monthly reports.
• Ad-hoc project work and carrying out specific or general research.
• Attending client meetings and special events.
• General knowledge of all media including strong understanding of digital landscape and social media platforms.
• Manage client administrative tasks such as reporting, scanning coverage, and updating databases.
• Support your senior account executives and managers with researching PR campaigns for diverse clients from conception to completion.
• Brainstorm creative ideas and generate publicity strategy ideas to enhance PR campaigns, learning the inner roles of the press office.
• Draft press releases and any accompanying press pack materials.
• Support the team by collating information for seasonal newsletter.
• Analyse client coverage across online, offline and blogs, and leverage added value from all PR activity.

Skills, Knowledge and Expertise

• Proven experience, full time or internship at a mid-sized PR agency within a luxury lifestyle environment.
• Strategic, creative thinker with excellent oral and written communication skills within the organization of press reports and press clips.
• Solid understanding of and ongoing interest in media relations and strategy.
• Ability to identify communication opportunities through a pro-active approach.
• Proficient in Microsoft Office, Cision and Adobe Photoshop.
• Excellent organisational and time management skills with an aptitude for multi-tasking.