Director, US Multiple Myeloma Patient Experience Marketing (Secondment - 9 Months)

WHY PATIENTS NEED YOU

Every 24 seconds, someone in the world is diagnosed with blood cancer. Despite recent advances, there remain significant unmet needs for patients. With over a decade of experience in Hematology-Oncology at Pfizer, our impact is driven by our science. Our blood cancer medicines span our three core scientific modalities: Antibody-drug conjugates (ADCs), IO biologics including bispecific antibodies (BsAbs) and Small Molecules. There are three major blood cancer types, and Pfizer has treatments within each including Lymphoma, Myeloma, and Leukemia. Currently in the US, Pfizer has six hematologic medicines across its broad portfolio, bringing hope and relief to thousands of people suffering from blood cancers globally. Over the last decade, we’ve made strides in blood cancers, but our work in Hematology is far from finished.

WHAT YOU WILL ACHIEVE

We are seeking a strategic and patient-focused leader to join the ELREXFIO team on a 9-month secondment as the Director of Patient Experience Marketing. This role offers a unique opportunity to lead patient-centric initiatives during a transformative launch time for the brand. The Director will be responsible for shaping and executing patient marketing strategies, collaborating cross-functionally with advocacy, medical affairs, and commercial teams, and working closely with ELREXFIO teammates to elevate the perspective of patients. The Director of Patient Experience Marketing will lead strategic and tactical initiatives to enhance patient engagement, support the earlier line indication (2L+) launch readiness, and drive patient-centric marketing efforts.

This position reports to the US ELREXFIO Marketing Team Lead.

HOW YOU WILL ACHIEVE IT

Responsibilities include overseeing an omnichannel 2L+ patient activation campaign, driving innovative messaging, enhanced segmentation to support optimal targeting and creative campaign and messaging development.  The colleague will have the opportunity to demonstrate leadership across the Brand team, cross-functionally, and with our agency teams (creative and media).

This role also offers the opportunity to shape important patient education initiatives with the goal of empowering patients to speak to their doctor about ELREXFIO.  Working with real patients, the Director will develop authentic content and strategies derived from direct patient insights.

The role requires strong strategic, communication, and analytical thinking as well as creativity, judgment, and decision-making skills.  An ideal candidate will bring strong patient marketing experience and a strategic mindset to lead and innovate in all aspects of engagement with patients, care partners, and patient advocacy groups.

• Lead development of a comprehensive patient/care partner 2L+ engagement strategy and omnichannel execution plan based on key patient insights and unique unmet needs in the MM community.

• Leverage patient data and market research insights to develop 2L+ campaign concepts and messaging framework; Lead and secure global and US leadership endorsement of final concept and preparation for photoshoot.

• Lead overarching media strategy and evolution of reporting framework (including audience targeting and prioritization).

• Lead ELREXFIO OPDP submission planning and orchestration (including label update coordination and core material development, e.g., patient brochure).

• Partner with MRI on all patient insights, metrics, and market research including ongoing ATUs and 2L+ research.

• Strong cross collaboration and partnership with OPSA on advocacy strategy and executions, including patient steerco and disparity initiatives.

• Lead resource development, drive insight gathering, and highlight role optimizations for Patient Support Coordination (PAN) alongside OPSA.

PARTNERSHIPS & COLLABORATION

• Colab Agency Relationship Lead

• Global Patient Liaison

INTERNAL ROLES & GOVERNANCE

• RC Captain

QUALIFICATIONS

Must-Have

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

• BA/BS with 8+ years of experience

• Commercial/marketing experience, including 2+ years of consumer pharma marketing.

• US Consumer/Patient marketing experience, required with a track record of significantly contributing to launch performance and/or growth of inline brands.

• Demonstrated strong consumer marketing insights & strategy capabilities: