Director, US Marketing, Product Portfolio | Irvine, CA

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

People Leader

All Job Posting Locations:

Irvine, California, United States of America

Job Description:

Johnson & Johnson is recruiting for a Director, US Marketing, Product Portfolio to join our US Surgical Vision team.  This position is located at our Irvine, CA office location.

About Vision

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

Purpose

The Director of US Marketing, Product Portfolio will create and implement the overall development and implementation of the US surgical portfolio strategies, while leading all core product and sales enablement initiatives. This role is responsible for executing product positioning, product management, and utilizing clinical data and claims to support marketing efforts for all US Surgical Vision product portfolio including all Phaco Systems, Catalys Femtosecond Laser, iLASIK Refractive suite, TECNIS family of IOLs, OVD and all other disposable surgical products. The director will also be responsible for enabling the sales organization with the necessary sales and support tools for success as well as targeting and customer segmentation. Additionally, the role will involve leading various new product introductions, be a key partner for sales training and professional education, and oversee strategy to achieve the business number. The director will also implement necessary lifecycle management strategies and pricing and revenue growth programming. The director's responsibilities will include working with finance and commercial operations to ensure accurate forecasting, demand planning and consignment and revenue building.

The Director of Marketing will cultivate strong partnerships with multiple functions including Global Strategic Marketing, Sales, Education, Training, Prof Ed, Sales Operations, Finance, Strategic/Corporate Accounts, Research & Development, Corporate Communications, and outside agencies and vendors to effectively build and execute key commercial activities. This senior leader directs managers and/or senior individual contributors in a matrix environment and is accountable for meaningful career development conversations, regular coaching, and feedback.

Adheres to environmental policy, procedures, and supports department environmental objectives.

Key Responsibilities

• Develop and execute US strategic plans for the full product portfolio, including identifying target markets, key customer segments, defining product positioning, and conducting market research to drive business growth.
• Work with Finance and Global Business Analytics to determine latest thinking in performance trends and market growth assumptions to build realistic business plan target goals for BP, JU, NU and ongoing IBP.
• Work closely with the sales team to develop sales enablement strategies and tools, including target customer identification, sales promotional programs, and effective communication materials.
• Champion pricing strategies and revenue growth programs to maximize profitability while ensuring competitive market positioning.
• Lead NPI (New Product Introductions) initiatives, working cross-functionally with GSM, operations, and sales teams to successfully