Senior Creative Director

As Senior Creative Director, you will lead the visual and conceptual expression of the Icertis brand across all digital and physical touchpoints. You will be responsible for the creative direction and execution of Icertis' website, advertising campaigns, digital assets, brand standards, and messaging frameworks. This role combines big-idea thinking with brand consistency and performance marketing alignment.

You will collaborate with stakeholders across product marketing, partner marketing, demand generation, ABM, field marketing, and integrated campaigns to develop and bring to market compelling marketing campaigns that grow awareness, generate demand, and support business growth—including joint partner campaigns—built on "with," "through," and "to" motions—with both technology and global systems integrator (GSI) partners. You will lead a multidisciplinary team of designers and agency resources to ensure creative excellence and cohesive storytelling across the funnel.

Ownership of Brand at Industry and Partner Events

• Lead the creative strategy and execution of Icertis' brand presence at industry conferences, trade shows, and partner events.
• Ensure that all physical and digital event assets—booth designs, presentations, signage, videos, and collateral—reflect a consistent and high-impact brand experience.
• Collaborate with event marketing, partner marketing, and field teams to tailor experiences for targeted audiences and amplify Icertis' brand leadership.

Creative Strategy & Brand Expression

• Define and evolve Icertis’ brand identity, voice, and visual standards.
• Ensure creative consistency and innovation across campaigns, website, social media, events, and paid media.
• Translate complex enterprise product value propositions into compelling brand narratives.

Web & Digital Experience

• Own the creative direction for Icertis.com, partnering closely with marketing operations, website operations, and the demand generation team.
• Drive persona-based journeys and visual storytelling that communicate category leadership and product differentiation.
• Oversee creative execution of landing pages, localization assets, and microsites.

Campaign & Advertising

• Collaborate with demand generation and partner marketing to develop breakthrough creative for paid media, ABM, social campaigns, integrated programs, and joint partner initiatives (with/through/to motions) across both technology alliances and GSI relationships.
• Lead concept development for brand and product-level advertising, ensuring alignment with messaging strategy and conversion goals.

Team Leadership & Execution

• Lead and mentor a team of designers along with external agency resources.
• Manage agency and freelance partners, ensuring on-brand delivery at scale.
• Prioritize creative projects based on business objectives and ensure timely execution.

Cross-Functional Collaboration

• Work across all marketing functions to align creative strategy with go-to-market priorities.
• Support sales enablement, customer storytelling, and executive communications through branded visuals and presentations.
• Drive evolution and adoption of brand guidelines and creative best practices across the organization.

• A natural curiosity toward the evolving role of AI in marketing, particularly its application in the creation of visual, video, advertising, and interactive content.
• Stays current on advancements in AI tools and platforms related to creative production, automation, and personalization.
• 10 + years of creative leadership experience, preferably with a focus on enterprise SaaS or B2B technology.
• Strong portfolio of high-impact web, brand, and campaign creative.
• Hands-on experience with digital design tools (Adobe Creative Cloud, Figma, etc.).
• Expertise in leading website design and brand systems development.
• Proven success collaborating cross-functionally and delivering