Marketing Manager, Small Business Bank

Center 2 (19050), United States of America, McLean, Virginia

Marketing Manager, Small Business Bank

At Capital One, we’re building a leading information-based technology company. Still founder-led, Capital One is on a journey to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.   

                                            

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we can change banking for good.

At Capital One, you can achieve results you never thought possible by leading critical and strategic business projects. In this exciting role, you will work closely with key stakeholders to deliver results that will have a direct impact to our customers and on the bottom line of the company.

Capital One’s Small Business Bank (“SBB”) is entering an exciting time of national growth.  We have been ranked #1 by J.D. Power for U.S. Small Business Banking Satisfaction and have recently rolled out digital account opening nationwide. To help us achieve our ambitious goals, we are looking for a well-rounded Marketing Manager to own our brand building efforts. In this newly created role on the SBB Marketing team, you will be responsible for defining and executing a strategy to improve awareness of the Capital One Business brand and banking solutions. Example initiatives that you would lead include:

• Partnering with Enterprise Brand teams to develop a “brand plan” for SBB and define the category associations we want to drive

• Collaborating with marketing partners in Business Card & Payments to leverage joint sponsorships to grow awareness that we offer business banking

• Developing a plan to leverage our Cafes / branch assets and execute in-person activations / events to drive awareness of our solutions

• Optimizing how we write creative briefs and reviewing creative assets to ensure consistent messaging that is unique to SBB products and value propositions

You will work closely with our entire SBB Marketing team, consisting of Business Analysts and Project Managers, to define and execute on our brand building plan. Additionally, you will partner closely across LOBs with our Brand Strategy, Brand Creative, and BC&P Marketing teams. 

Here’s what you’ll need to be successful:

• High level of initiative and ownership, ability to coordinate efforts across diverse functional groups

• Empathetic leadership skills with a focus on coaching and career development for associates

• Ability to self-direct and task switch between strategic and tactical initiatives regularly

• Succinct, focused written and verbal communication skills 

• Exceptional analytical and problem solving skills

• Preference to work on highly ambiguous projects – where you are expected to test hypotheses and stand up best practices that don’t exist today

• Diligent listening skills and the ability to adapt approach among diverse audiences to tease out insights and pain points

• High degree of comfort bringing ideas to the table that might at first seem absurd – then quickly build a case for testing and ultimately a recommendation for pursuit, scaling or abandoning

• Confidence to ask hard questions and push into uncharted territories – and not defaulting to the status quo before exploring new paths and quantifying risk / reward

THE BIG THREE:

• Whole Brained – equally analytical and creative, and deftly employing both skills to deliver bold programs that deliver substantive outcomes 

• Fearless Leadership – highly-disciplined self-starter with a strong POV who can positively, effectively lead themselves and others, often in ambiguous and/or new territory 

• Collaboration & Influence –  ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to the underlying busine