Business Strategy Analyst Lead

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity

Join our Member Value team as a Business Strategy Analyst Lead.  This role is instrumental in understanding and defining lifecycle stages and transitions for our members. You will analyze member behavior across the entire lifecycle from initial joining to first product acquisition to product deepening. You will collaborate closely with business leaders to translate strategic vision into actionable plans across the member lifecycle.

This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site 4 days per week.

Relocation assistance is not available for this position.

What you'll do:

• Define and research the various stages of a member’s lifecycle.
• Synthesize various data sources to stitch a member’s journey within and across each different lifecycle.
• Align on KPIs and milestones for progression through member lifecycle.
• Leads discussions with key stakeholders to communicate information learned from analyses, provide input into line of business strategy development, and drive and influence business decisions.  Leads integration of the analytic strategy and business strategy.
• Collaborates with key stakeholders across the Member Value organization to understand pain points across the member lifecycle and evaluate and uncover complex or critical strategic insights related to Profit & Loss performance including Product Strategy, Pricing, Marketing, Sales, Fraud, Credit Risk, Distribution Channels, and Member Experience.
• Track member cohorts, while incorporating member lifetime value and churn, to drive key strategies.
• Applies expert analytical rigor to define outcome measures, improve prioritization, increase agility in decisioning, improve ability to evaluate progress towards business outcomes, and to evaluate risks to strategic goals.
• Effectively influences and drives strategic agreement utilizing subject matter expertise and interpersonal and negotiation skills.
• Guide and implement A/B or multivariate testing to measure lifecycle progression.
• Serves as a team lead and provides guidance and on-the-job training to team members.

What you have:

• Bachelor’s Degree in Business, Science, Finance, Economics or related discipline; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 8 years of data and/or analytics or strategy consulting experience; OR a minimum of 6 years of data and/or analytics or strategy consulting experience and up to 2 years of progressive functional business relevant experience for a total of 8 years of combined experience; OR Advanced Degree in Business, Science, Finance, Economics or related discipline and 6 years of experience in data and/or analytics or strategy consulting.
• Experience identifying business needs and querying large data sets from different sources to synthesize into concise insights.
• Experience working with leadership teams to identify key opportunities to develop and enhance business strategy using quantitative and qualitative analytics.
• Strong analytical skills with experience using hypotheses-driven problem solving.
• Extensive experience leading and performing complex data analysis using various data analytics tools (i.e. Tableau, R, Python, SQL, Snowflake, Adobe Analytics).

What sets you apart:

• Prior U.S. military service or being a military spouse/domestic partner is highly valued.
• Expert-level understanding of Agile methodologies and proven ability to effectively manage organizational demand and capacity by identifying, prioritizing, and optimizing work across multiple teams.
• Understanding of the customer/member journey, service operations, and broader business strategy, with the ability to connect analytical insights to overarching business