Director of Sales and Marketing

POSITION: Director of Sales and Marketing  

DEPARTMENT:  Sales and Marketing   

REPORTS TO: General Manager  

FLSA STATUS: Salaried Exempt  

Summary  

As the world’s leading venue management company and producer of live event experiences, ASM Global is the preeminent management and content partner with over 350 venues worldwide. Operating and investing in the world’s most important stadiums, arenas, convention centers, and theaters requires unmatched dedication and the most profound expertise. Our focus is YOU! Through investments in growth, resources, and technology we strive to enhance the experience of our internal Team Members and to continue creating amazing live experiences for the guests that we serve.  

Essential Duties and Responsibilities 

• Establish sales and marketing goals to enhance the facility’s position in the community and increase the profitability of events. 

• Develop and execute sales and marketing plans and programs, both short and long range, to ensure the growth and expansion of services. 

• Research, analyze and monitor financial, technological, and demographic factors to ensure that market opportunities are maximized, and effects of competitive activity are minimized. 

• Plan and oversee the facility’s advertising, promotion and publicity activities including print, electronic and direct mail outlets. 

• Communicate with outside advertising and public relations agencies.  Work with writers and artists and oversee copy writing, design, layout, paste-up, and production of promotional materials. 

• Present information and respond to questions from groups of media personnel, managers, clients, customers, and the general public. 

• Develop and recommend pricing strategy for the organization which will result in the greatest share of market over the long run. 

• Evaluate market reactions to advertising and promotional programs, merchandising policy and event packaging.  Adjust marketing strategy and plans to meet changing market and competitive conditions. 

• Prepare reports on sales revenue projections, marketing studies, client satisfaction and other relevant sales and marketing issues. 

• Network within the market to have a broad base of promotional partners on which to call.  Participate with community, industry-related associations, committees, task forces and local service organizations. 

• Prepare and deliver oral presentations to organizations, governmental bodies, managers, prospective clients, and others. 

• Establish and maintain exceptional media relations with all print, radio, and television contacts. 

• Rotate with other facility personnel to function as Manager on Duty (MOD), who maintains total responsibility and authority over all clients, staff personnel, patrons, security, and safety in assigned buildings.  Responsibilities include but not limited to making sure contractual agreements are met and clients’ event requirements and changes have been made in a timely fashion.  On-duty staff/subcontractors ultimately report to the MOD through any Managers or Supervisors who are present during the event.