Sr. User Acquisition & Performance Marketing Manager – Mobile Games

Get to know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

Learn more online at corporate.pokemon.com and pokemon.com.

Get to know the role

• Job Title: Sr. User Acquisition & Performance Marketing Manager - Mobile Games  

• Job Summary: The Performance Marketing Manager – Mobile Games works alongside Product Marketing Managers to oversee user acquisition for multiple mobile game titles across US, Canada, LATAM, Oceania, and EMEA. This role focuses on user acquisition, re-engagement, and retention campaigns, providing analytical insights, campaign reporting, and hands-on execution in coordination with each title’s Product Marketing Manager. The ideal candidate is highly analytical, experienced in MMP/Firebase, skilled in incrementality and holdout testing, and comfortable collaborating across time zones and international teams, including attending early-morning syncs with European teams when needed.

• FLSA Classification (US Only): Exempt

• People Manager: No

What you’ll do

• Partner with Product Marketing Managers to shape and execute UA and re-engagement strategies across multiple mobile game titles and international markets.

• Manage campaigns on Google Ads, Meta, TikTok, ASA, CTV/OTT, and programmatic platforms, following guidance from Product Marketing Managers and respecting regional priorities.

• Optimize campaigns for CPA, tCPA, tROAS, retention, and LTV, providing actionable insights to Product Marketing Managers for decision-making.

• Conduct creative testing and localization in consultation with Product Marketing Managers, ensuring messaging resonates across languages and cultures.

• Manage MMP/Firebase tracking, ensuring accurate attribution, cohort reporting, and back-end analytics.

• Support and analyze incrementality, holdout, and lift tests, providing strategic recommendations to Product Marketing Managers.

• Build dashboards and performance reports (Looker, Tableau, BigQuery, SQL) to track campaign performance by title, region, geo, cohort, and creative.

• Collaborate with cross-functional teams (creative, analytics, product) and agencies to provide insights and recommendations.

• Collaborate with European teams in morning syncs to align on campaign performance and strategy.

• Ensure campaigns comply with regional privacy regulations (GDPR, CCPA, LATAM privacy laws).

   

What you’ll bring

• 5+ years of experience in mobile app paid marketing or UA, ideally supporting multiple titles or apps across global markets (US, Canada, LATAM, Oceania, EMEA).

• 8+ years of experience in marketing or live game operations.

• Experience managing $100K+ monthly budgets across channels or regions, or multiple high-value campaigns simultaneously.

• Deep expertise in iOS/Android UA, SKAdNetwork, ATT, tCPA/tROAS optimization.

• Hands-on experience with Google Ads, Meta, TikTok, ASA, CTV/OTT, or other paid channels.

• Strong experience with MMPs (Adjust, AppsFlyer, Branch, Singular, etc.) and Firebase for attribution, cohort analysis, and experiment validation.

• Experience designing and analyzing incrementality, holdout, and lift tests, and providing actionable recommendations.

• Ability to localize campaigns and creatives across multiple regions and languages.

• Strong analytical skills with SQL or BI tools (Looker, Tableau, BigQuery).

• Comfortable coordinating with agencies or vendors while providing analytical support and direction based on strategy agreed upon with Product Marketing Manager.

• Excellent communication and pr