Senior Public Relations Specialist, US, Expedia

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Senior Public Relations Specialist, US, Expedia

Introduction to the Team

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise. 

Looking to join a dynamic team of communications professionals? If you are hungry to drive best-in-class storytelling for one of the most loved consumer travel brands in the world, this is the job for you.

As a Senior Public Relations Specialist for Expedia in the U.S., you will be tasked with supporting creative, highly engaging PR activities that resonate strongly with travelers and top tier consumer media. You will work closely with stakeholders within the company to protect and promote the Expedia brand narrative in the U.S. and build brand love among target audiences.

In this role, you will possess a strong understanding of the consumer and travel media landscape. You will have a keen eye for developing stories and initiatives which will break through the noise and cement Expedia as the world’s most-loved travel brand.

You’ll be based in Los Angeles or Austin, reporting to the Director of Global PR for Expedia (based in Austin, Texas) and work closely with the global Communications and Marketing teams.

In this role, you will:

• Working with global PR colleagues, develop strategic story angles and PR initiatives that will result in standout coverage for Expedia in the U.S., including campaign ideation, project management and development of press materials

• Support integrated communications plans, working across marketing, social media, creative and B2B teams to align PR efforts with broader business objectives

• Work closely with the U.S. Media Relations team on activities across earned channels within PR’s remit, including responding to incoming press inquiries, planning and execution of press trips and media events and maintaining PR editorial/activity calendars for Expedia U.S.

• Proactively identify opportunities to drive brand love for Expedia through earned media and storytelling, using and analyzing data and insights to inform storytelling and support business initiatives

• Develop talking points for press interviews for brand spokespeople.

• Responsible for monitoring industry and competitor media coverage, staying up to date with travel trends and making recommendations to keep Expedia top-of-mind

• Support operational needs, including vendor and agency management, development of coverage and status reports and budget tracking

• Opportunity to manage global tentpole PR campaigns, including liaising with PR colleagues in different countries, managing deadlines, creating global templates and processes and coordinating regular team communications

• Use data and insights to inform storytelling to support business initiatives 

• Manage coverage reports, drafting status updates and providing business event progress and reports as they occur

• Manage project/campaign timelines, developing workbacks and monitoring budgets

• With the global crisis team, manage reactive PR issues that influence perceptions of the Expedia brand

Experience and Qualifications:

• Proven 2-5 years' experience in PR, media relations or a communications role in a consumer agency and/or in-house environment

• Proven record of working across different stakeholders and cross-functional teams such as marketing, social media and creative teams

• You are action-driven and like to get things done, can analyze and use insights to inform decisions, provide clarity back to the business and take ownership of outcomes

• Ability to m