Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.

Your impact

In this role, you will be responsible for defining and managing Handshake's omni-channel digital and offline advertising campaigns to meet user acquisition and pipeline growth targets for both our enterprise and self-service products. Reporting to the Senior Manager, Demand and Campaign Marketing, you will own the execution, optimization, and operations of paid media and growth channels, working to improve campaign performance through testing and innovation. You will manage a variety of channels including paid search, paid social, display, radio, print-media, out-of-home and more, while developing forecasts and budgets for these initiatives. The role requires analyzing campaign effectiveness and providing actionable insights for continuous optimization, while designing scalable, predictable, and repeatable lifecycle programs to drive sustainable growth and achieve growth targets. 

Your role

• Define and manage digital and offline advertising strategy to achieve acquisition targets and lower customer acquisition costs
• Own operations, optimization, and execution across all paid and growth channels to deliver against acquisition and ROI (quality) goals for the business
• Test and optimize on a per-channel basis to improve campaign performance
• Identify and deliver innovation opportunities to bring fresh, creative thinking to ensure Handshake leverages digital, offline advertising, and product growth to the fullest extent
• Understand the full buyer’s journey from awareness to conversion and proactively consider how growth marketing can support at every stage in the journey 
• Drive reporting and analysis on campaign and channel effectiveness to provide actionable insights and make informed decisions for continuous optimizations across operations, targeting, creative, and landing pages
• Manage channels which include paid search, paid social, radio, video, display/programmatic, sponsored content, YouTube. 
• Develop forecasts and budgets, driving and executing spend optimization decisions rapidly
• Ability to A/B test and draft compelling messaging to convert audiences across channels 
• Build net new processes and roadmaps to scale emerging media

Your experience

• 5-7+ years proven experience in B2B SaaS performance marketing, digital marketing, or a growth marketing role 
• Strong business acumen with demonstrated success implementing paid digital performance media channels including digital and offline 
• Demonstrated success driving new customer acquisition using segmentation, personalization and triggered communications
• Experience paid search, paid social, display, radio, OOH, and programmatic 
• Fluency with digital ad channel data, metrics, measurement, and analytics
• Ability to lead multiple initiatives and deliver under tight deadlines
• Experience building strong rapport and partnership with Demand Generation, MOPS, GTM Ops, and Product
• Proficiency with Salesforce, LinkedIn Advertising Platform, Google Ads  
• Product-led growth experience is a plus
• Must be willing to work in the San Francisco or NYC office 3 days per week on Mondays, Wednesdays, and Thursdays

Compensation range

• $125,000 - $150,000 + RSUs 

**Note this role is based out of San Francisco, CA or New York, NY and required 3 days a week in office (Monday, Wednesday, Thursday)

For cash compensation, we set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.

About us

Handshake is the career platform for Gen Z. With a community of over 17 million students, alumni, employers, and career educators, Handshake’s network is where career advice and discovery turn into first, second, and third jobs. Nearly 1 million companies use Handshake to build their future workforce—from Fortune 500 to federal agencies, school districts to startups, healthcare systems to small business