Marketing Manager, Catalog and Print

Job Description

We are seeking a highly motivated and experienced manager to lead our catalog and print marketing efforts. The role will be responsible for developing and executing the company's catalog and direct mail marketing strategies, driving revenue and business growth, and overseeing the development and management of the company's catalog products. The ideal candidate will have a proven track record of success in catalog and direct mail marketing, strong leadership, and collaboration skills, and be passionate about driving business growth through effective marketing strategies.

This full-time position reports to the Director of Marketing for Balsam Hill US (BHUS) and is expected to work in a hybrid model, which currently includes Tuesday and Wednesday in-office.

What you’ll do:

Overall, the Marketing Manager for Catalog and Print plays a critical role in ensuring that a company's product catalog is comprehensive, accurate, and easy to use, which in turn helps to drive sales and customer satisfaction.

• Develop and execute the company's catalog and direct mail marketing strategy to drive revenue and business growth
• Oversee the development and management of the company's catalog products, ensuring that they are aligned with the company's strategic goals and customer needs
• Lead and manage a global team of print marketing professionals, providing guidance, coaching, and support as needed across geos
• Collaborate with Merchandising, Business Management, and other teams to ensure that catalog marketing initiatives are aligned with overall company objectives
• Develop and implement effective marketing campaigns and tactics to promote catalog products, including email marketing, direct mail, online advertising, and other channels as appropriate
• Analyze marketing data and performance metrics to identify areas for improvement and develop recommendations for optimizing marketing efforts
• Develop and manage the catalog marketing budget, ensuring that resources are allocated effectively and efficiently
• Stay up-to-date with emerging trends and best practices in catalog marketing, and provide thought leadership and guidance to the broader organization
• Lead our vendor relationships with the mills, printer, and distributor

You’ll be successful if you:

• Have a strong understanding of the print production process and how to manage it efficiently
• Are highly organized and detail-oriented to ensure accuracy and quality in all printed materials
• Possess excellent communication skills to work effectively with designers, copywriters, and other team members
• Stay up-to-date with the latest design trends and printing technologies to produce innovative and visually appealing catalogs
• Can manage multiple projects simultaneously while meeting tight deadlines
• Have a good understanding of marketing and advertising principles to create effective print campaigns
• Are proficient in project management tools and software to track progress and manage budgets effectively
• Can analyze data and insights to improve the performance of printed materials and make data-driven decisions

What you bring to the table:

• 7+ years of experience in catalog marketing, with at least 5 years in a leadership role
• Bachelor's degree in marketing, business, or a related field preferred; ample experience may be accepted in lieu of degree
• Proven track record of driving business growth through effective catalog marketing strategies
• Strong leadership and collaboration skills, with the ability to motivate and inspire team members
• Excellent analytical and problem-solving skills, with the ability to analyze data, identify trends, and develop effective strategies
• Strong communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels of the organization
• Experience managing budgets and allocating resources effectively and efficiently
• Strong knowledge of catalog marketing best practices and emerging trends
• A team player and collaborator approach

Notes: This is a full-time, permanent position with benefits. Please submit a cover letter and resume.

About Us: Balsam Brands is a global, eCommerce retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, the Philippines - and most recently, Windsor, Canada!

The company's mission is to create joy together. We empower our team and partn