Senior Field Marketer (Nordics & Benelux)

Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including:

• Discovery, offering AI-driven search and merchandising
• Content, offering a headless CMS
• Engagement, offering a leading CDP and marketing automation solutions

Together, these solutions combine the power of unified customer and product data with the speed and scale of AI optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. Bloomreach recently raised $175 million in a Series F funding round, bringing its total valuation to $2.2 billion. The investment was led by Goldman Sachs Asset Management with participation from Bain Capital Ventures and Sixth Street Growth. For more information, visit Bloomreach.com.

 

What challenge awaits you?

We are looking for a Senior Field Marketer with deep knowledge of the region and who meet our ambitious growth targets for the region. A Field Marketer at Bloomreach is someone who owns the accounts, contacts and marketing strategy and execution for their region. This person is also responsible for allocating the marketing budget across partner, customer and prospect activities.

You’ll have to work closely with our Events, Digital, Brand and Partnerships teams to build, own and execute a regional marketing strategy for our target industries. It’s an exciting role that requires good communication skills, the ability to collaborate with a wide network of internal and external stakeholders and a self-starting attitude to getting things done!

You’ll be responsible for growing the value and number of sales opportunities for the region as well as owning all customer and partner marketing within the region. That means running hosted workshops, dinners, webinars and other events and campaigns for all of Bloomreach’s partners, customers and prospects in the region.

 

About you

• Want to grow your career as a marketer and gain experience working alongside a cross-functional team of Digital, Events, and Regional Marketers?
• Have you got a deep knowledge of the culture, languages and marketing ecosystem in the region that you want to put to use as part of a wider EMEA Marketing team?
• Are you interested in owning and executing Bloomreach’s marketing strategy for the Benelux, Nordics and MENA regions?
• Are you looking to work in a fast-paced, venture capital backed software-as-a-service tech company?
• Want to have immediate, tangible results?

 

Job description

Your job will be to:

• Create, own and execute the regional marketing strategy. 
• Report on sales and marketing KPIs and analyze the end-to-end sales pipeline for the region. 
• Create and run all regionalized campaigns in the region including dinners, workshops, webinars, direct mail campaigns, emails, landing pages and more. 
• Align with the Channel/Sales team to deliver priority campaigns and initiatives.
• Lead the evaluation and analysis of marketing performance in the region and recommend improvements.

Personal qualities

• Self-starting, enthusiastic individual who is willing to take innovative approaches and responsibility for outcomes
• Strong communication skills
• Strong project management skills

Personal qualities

• Self-starting, enthusiastic individual who is willing to take innovative approaches and be responsible for their outcomes
• Strong communication skills in English. The ideal candidate would speak at least one of the following languages: Dutch, Danish, Swedish, Finnish, Norwegian. 
• Deep knowledge of the Nordics and Benelux region with experience running marketing campaigns in these regions. 
• Ideal candidate would have experience of working in a B2B Software as a Service organization and/or experience working in ecommerce industry. 
• Strong project management skills. 
• Experience in Hubspot, Salesforce, Wordpress preferred. 

Your colleagues:

• You’ll be joining the Europe, Middle East and Africa (EMEA) Demand Generation team which is a part of Bloomreach’s Marketing department. 
• We’re responsible for growing Bloomreach’s pipeline of potential sales opportunities by using all marketing channels at our disposal to raise brand awareness of Bloomreach and engage prospective customers with our marketing messagi