Manager, Digital Analytics

Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation’s largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.

Job Summary

As a Manager, Digital Customer Analytics & Insights, you will inform end-to-end digital funnel and customer journey analytics to drive measurable business outcomes—including revenue growth, lead quality, and customer experience improvements. You will lead high-impact analytical initiatives in close partnership with Marketing, Digital, Product, and Sales, developing a deep understanding of customer behavior across journeys and translating insights into actions that improve performance and decision-making across the organization. You will also play a key role in advancing how Comcast Business leverages data to optimize customer experiences—evolving from journey visibility and performance measurement to enabling more targeted, insight-driven personalization strategies over time. In parallel, you will elevate how we measure and understand customer sentiment by partnering with Product and Brand on NPS strategy, analysis, and insight integration into broader experience and performance frameworks.

Job Description

Responsibilities:

Drive Business Impact Through Digital Insights

• Lead analysis of digital customer behavior across web, and integrated channels to identify opportunities to increase conversion, engagement, and pipeline contribution
• Translate complex data into clear, executive-ready insights tied to revenue, lead quality, and customer experience outcomes
• Develop and maintain KPI frameworks aligned to Comcast Business growth priorities (e.g., acquisition, retention, cross-sell)

Own End-to-End Funnel & Journey Analytics

• Analyze the full digital funnel—from traffic acquisition through lead conversion and sales handoff—to identify friction points and optimization opportunities
• Partner with Marketing and GTM teams to evaluate campaign effectiveness, attribution, and segment performance
• Enable visibility into journey performance across key customer segments and products

Optimize Digital Experience & Personalization

• Identify and quantify opportunities to improve digital experiences, including site UX, content performance, and personalization strategies
• Support testing and optimization initiatives (A/B, multivariate) by defining success metrics and analyzing results
• Collaborate with product, UX, and martech teams to implement insights into experience improvements

Advance Data & Measurement Maturity

• Partner with analytics, data engineering, and martech teams to enhance tracking, tagging, and data integration across platforms
• Define measurement frameworks that support multi-channel attribution and customer-centric analytics
• Identify gaps in data, tools, or processes and recommend scalable solutions to improve insight generation

Enable Executive Reporting & Decisioning

• Deliver concise, high-impact reporting and storytelling for senior leadership, highlighting key drivers of performance and clear action recommendations
• Support regular cadence (e.g., digital scorecards, campaign readouts) with a focus on insights vs. reporting outputs
• Align analytics outputs to strategic priorities and investment decisions

What You'll Do:

• End-to-end digital funnel and customer journey analytics—from acquisition through conversion
• Identify drivers of performance, friction points, and opportunities to improve lead quality and conversion
• Lead measurement strategy across digital touchpoints, ensuring accurate tracking and data integrity
• Inform A/B testing and optimization, turning insights into scalable experience improvements
• Partner with Marketing, Product, Sales, and Brand to connect customer behavior, NPS, and performance outcomes
• Deliver executive-ready insights and recommendations that influence business decisions
• Build reporting that shift focus from metrics → insights → action
• Work at the intersection of data, digital experience, and revenue growth
• Influence how analytics shapes strategy and investment decisions
• Partner cross-f