Onward Sales Activation Manager

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! 

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website; 

https://www.trulieve.com

 

 

Requisition ID:  16994 

 

Remote Work Available: Yes 

Job Title: Onward Sales Activation Manager

Business Unit: Transformation

Location: Florida

Reports To: Senior Sales Activator Manager

 

Role Summary

The Sales Activation Manager is responsible for leading a team of Sales Activators who serve as the front-line drivers of distribution, merchandising, and retail engagement. This role combines sales leadership, distributor collaboration, and grassroots brand activation to ensure flawless retail execution, increased market penetration, and strong customer relationships. The Sales Activation Manager will guide the team in building lasting partnerships with retailers, securing shelf space, selling in new items, and driving impactful in-store activations that grow revenue and brand visibility.

 

Responsibilities

• Team leadership and development
• Recruit, train, retain, and lead Sales Activators to deliver best-in-class execution at retail.
• Set performance goals, provide coaching, and track results to ensure alignment with sales and marketing objectives.
• Foster a culture of accountability, collaboration, and high performance.

Retail sales and merchandising

• Lead the team in executing distribution gains, new item sell-ins, and promotional activity across assigned accounts.
• Secure optimal product placement, shelf space, and POS displays to maximize brand visibility.
• Ensure compliance with Perfect Store standards and report on competitive activity and opportunities.
• Grow revenue, distribution, and market share across managed markets.

Distribution and wholesaler collaboration

• Partner with distributor sales teams to increase points of distribution and sales velocity.
• Lead participation in wholesaler meetings, product launches, and joint sales programming.
• Provide feedback and tools to distributors to enhance execution and communication.
• Strengthen distributor and retail partnerships that drive long-term growth.

Activation and community engagement

• Direct the execution of in-store activations, sampling events, and grassroots campaigns that build consumer awareness and trial. Deliver high ROI on activations and brand-building efforts.
• Build strong relationships with retailers, community partners, and key stakeholders to position the brand as a trusted partner.
• Support national marketing and account programming with localized execution.

Analytics and reporting

• Monitor KPIs including sales growth, market share, distribution gains, and merchandising compliance.
• Provide timely reporting and insights into retail trends, promotional effectiveness, and team performance.
• Manage budgets and resources to ensure cost-effective, high-impact execution.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, or related field.
• 7+ years of experience in sales, brand activation, or field leadership, including 3+ years managing multi-market teams.