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Senior Marketing Manager BtoB France (Upmarket/SMEs segment)

Qonto
Francefull_timeVerifiedPosted 26 Sept 2025

About the role

Our mission? Creating the freedom for SMEs to succeed in business and beyond, by delivering Europe’s leading finance workspace. We combine business-class tools (seamless invoicing, spend management, and pre-accounting) with unwaveringly attentive 24/7 support, designed to help businesses breeze through all things finance.
Our journey: Founded by Alexandre and Steve in July 2017, Qonto has rapidly gained trust, serving over 600,000 customers. Thanks to our wonderful team of 1,600+ Qontoers, we also made it to the LinkedIn Top Companies French ranking!
Our values:Customer focus | Prioritize customers in everything you doOwnership | Own your part, get things doneTeamwork | Make (team)work easyMastery | Continuously raise the barIntegrity | Always do what’s right, and respect people
Our beliefs: At Qonto, we're committed to fostering a welcoming environment where everyone can thrive. We prioritize evaluating applicants based solely on skills and potential, ensuring diversity with 55% international team members, 44% women, and 20% parents. Join us in building a workplace that celebrates diversity and individuality.
Discover the steps we took to create a discrimination-free hiring process.
⭐ Mission:• Join us as a Senior Marketing Manager B2B France to drive growth in France's upmarket SME segment by defining and executing the full‑funnel B2B marketing strategy. You'll own the SME segment strategy end-to-end, coordinating with central Growth teams to deliver integrated programs with measurable pipeline impact.
Impact• As a Senior Marketing Manager, you'll work closely with Madeleine, our Head of Marketing B2B France, and join the Upmarket Marketing Squad that will drive Qonto's growth in the strategic French SME segment. Your marketing initiatives will directly impact our expansion in France's most strategic business segment.
👩‍💻🧑‍💻 As a Senior Marketing Manager BtoB France at Qonto, you willBuild and own the France SMEs segment strategy; translate into quarterly plans, integrated campaigns, and partnerships that drive measurable growthCoordinate with central teams (Paid, Website, PMM, Content) to deliver cohesive, multi-channel programs across all touchpoints Lead performance tracking and iterate using clear KPIs and dashboards to optimize campaign effectiveness and ROI Partner with Sales and Product to align pipeline goals, messaging, and launches, including treasury and finance features
🤔 What you can expect:Market Context: You'll be working on a key France growth priority in the upmarket SME segment, with high visibility and direct impact on our path to serving one million SMEs by 2025Cross-functional Leadership: Heavy matrix environment where you'll coordinate with central growth teams, each one on its field of expertise (paid, website, content, PMM, product, sales, finance, and media teams), requiring strong stakeholder management skillsData-Driven Approach: We value structured analysis and performance measurement. You'll use KPI frameworks, dashboards, and analytics tools to drive decision-making and optimize campaignsDynamic work environment: where you can test ideas, see your impact, and learn fastTools We Use: Marketing automation platforms, analytics dashboards, CRM systems, and project management tools to drive integrated campaigns and measure success
🤝 About your future manager/ Head ofYour manager will be Madeleine Corbetta, our Head of Marketing B2B France at Qonto.Her background? Madeleine brings deep expertise in SaaS B2B Marketing and Entrepreneurship, with a Master from ESCP

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Company

Qonto

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