Sr Account Executive

Summary

Sr Account Executive Agency

 

The Senior Account Executive functions as a leader of Agency consumer promotion and shopper marketing program deliverables within multiple categories or retail channels.  Primary role is to serve as a face of the Agency to assigned client contact(s) during creative communications design development, execution and analysis of account/brand-specific programs.

 

A successful Senior Account Executive will organize and synchronize a cross-functional team to deliver communication platforms, program concept development, and analysis of results.  Must practice effective written and oral communication skills with clients, customers, agency partners and third-party vendors.

• When programs move from planning to execution, become the lead agency contact with client
• Develop and own all internal and third-party vendor partners
• Demonstrate working knowledge of consumer/shopper marketing landscapes and the client’s own industry to develop new business opportunities and potential revenue streams within existing client
• Responsible for understanding what customer and client allow, and identify innovative vehicles/vendors that meet set objectives
• Directly manage program execution, timeline & budget management and post promotional reporting in accordance with company systems and processes.

 

Job Will Remain Open Until Filled

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

 

Essential Job Duties and Responsibilities

Job DutyPersonal Accountability

 

Develop and own assigned relationships that build a trust-based partnership with client teams, agency partners and third-party vendorsDemonstrate working knowledge of consumer/shopper marketing landscapes and the client’s own industry to develop new business opportunities and potential revenue streams within existing clientDesign and lead proposal and program development presentations with support and guidance from DirectorSupervise and/or directly manage program execution, budgets, tracking, and post promotional reporting in accordance with company systems and processesContribute to recruiting, hiring, training, and development of direct reports with support of Director.Other related duties as assigned

 Cross-Functional Accountability

Partner with Planning team members to develop category, channel, customer and competitive brand marketplace insights, identify most value consumer targets, communication strategy, innovation opportunities, promotion program objectives, strategies and tactical recommendations for programs, leveraging key consumer/ shopper insights that drive purchase behavior changeWhen relevant, demonstrate thought leadership, channel expertise and strategic integration with client agency partnersCommunicate and interact effectively with internal teams for all departments and/or clients to deliver timely client decisions and approvalsIdentify cross-company Marketing Svs revenue-driving opportunitiesSuccessfully manage and develop Agency cross-functional team membersOther related duties as assigned

 

Supervisory Responsibilities

 

Direct Reports

- Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources

 

Indirect Reports

- May delegate work of others and provide guidance, direction and mentoring to indirect reports

 

Travel and/or Driving Requirements

 

- Travel and Driving are not essential duties or functions of this job 

 

 

Minimum Qualifications Minimum Qualifications The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

Education Level: (Required):    Bachelor's Degree           or equivalent experience

                                   

           

Field of Study/Area of Experience:    2-4 years of experience in the role of leader/manager in agency, brand management and/or media production preferred

5+ years of experience in consumer product, brand management, medi