Digital Marketing Manager / E-Commerce (Hybrid position) - Regent Santa Monica Beach Opening 2024

About Us:

Regent Santa Monica Beach—an IHG Hotels & Resorts (IHG) property—lands in Santa Monica in 2024 as the first destination in the Americas. The resort will set a new standard for modern upper luxury. 

Located steps from the famed Santa Monica Pier, the resort will celebrate the beauty of unexpected harmony through contrasts, delivering inspired stays through a blend of serenity and a touch of decadence. The resort will feature sumptuous rooms and suites, along with a stunning beachfront pool deck, a destination spa, and a wellness center. Additionally, Regent Santa Monica Beach will welcome guests for unforgettable epicurean experiences, including a restaurant concept created in collaboration with an acclaimed celebrity chef as well as a high-end artisanal marketplace.

Job Summary:

As the Digital Marketing Manager / E-Commerce at Regent Santa Monica Beach, you will be highly organized and detail-oriented. This revenue-driving role will be responsible for e-commerce, as well as overseeing various aspects of marketing projects, including content development, website management, third-party site maintenance, and digital asset coordination. The ideal candidate will possess strong project management skills, creativity, and a keen eye for detail.

A little bit about your day:

Reporting to the Director of Communications & Marketing, every day is different, but you’ll mostly:

• Promote the Regent’s service philosophy and style through our people attributes. 
• Website Content Management: Oversee website content, including images, special offers, landing pages, and legal and security compliance across all sites.
• Third-Party Site Management: Maintain imagery and content on third-party platforms such as Expedia, Booking.com, TripAdvisor, and social media sites.
• Project Management: Coordinate the development of creative content for marketing initiatives, events, and more, ensuring timelines/deadlines are met and managing project expenses.
• Content & Asset Coordination: Identify visual asset needs, support with the coordination and execution of photo & video shoots, and support content creation through tools like Adobe Photoshop and Canva and/or with graphic design partners. 
• Optimization and Management: Optimize website content, SEO, paid media campaigns, landing page merchandising, pay-per-click campaigns, social media promotions, and digital marketing analytics interpretation.
• Paid Marketing Collaboration: Collaborate on paid marketing initiatives, including partnerships with platforms like OpenTable, Seven Rooms, etc. 
• Campaign Monitoring & Optimization: Analyze campaign performance, identify trends, and optimize strategies to improve ROI and meet acquisition and retention goals.
• Collateral Development: Support teams with content creation and collaborate with graphic designers as needed.
• Reporting: Generate ad-hoc reports for leadership meetings and assist the Director of Communications & Marketing in preparing for strategic meetings.
• Industry Awareness: Stay informed about industry trends, ad formats, and emerging technologies to enhance paid media strategies.
• Social Media Strategy Execution: Collaborate with the Director of Communications & Marketing to execute social media strategies, including eventual posting and content alignment with brand strategy.
• Digital Asset Management: Maintain and update photo, video, and brand asset libraries, ensuring assets are labeled appropriately for easy retrieval.
• Digital Marketing Activation Support: Manage email marketing calendar, print marketing materials, and digital creative asset production. 
• PR Support: Assist the Director of Communications & Marketing with PR agency coordination, including influencer and press visit arrangements.

 Requirements:

• Minimum of 3-5 years of experience in marketing, digital marketing, or related roles in the hospitality industry, within the luxury setting preferred.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field is required. A relevant advanced degree or certification is a plus.
• Proven track record of successfully managing marketing projects from conception to execution.
• Experience in coordinating digital marketing campaigns, including social media, email marketing, and paid advertising.
• Familiarity with website Content Management Systems (CMS) and third-party platforms such as Expedia, Booking.com, and TripAdvisor.
• Proficiency in using design tools like Adobe Creative Suite, Canva, or similar software for content creation and asset coordination.
• Previous experience in PR coordination and managing relationships with external agencies is a