Assistant Specialist, Influencer Marketing- A&F and abercrombie kids

Company Description

Job Description 

Would you jump at the chance to be part of reinventing one of the world’s most recognizable brands? At A&F, we’re on a mission to inspire our customers to be confident, feel comfortable, and face their fierce. Our goal is to create relevant products and brand experiences that allow our customers to define the narrative of their own stories…We approach the work week with a long weekend mindset: free from stress and with time well spent, we can realize our full potential.

Our Marketing team has the essential responsibility of connecting our customers with our dynamic and ever-evolving brands. Their ownership of immersive campaigns through in-store, digital, social, event marketing and PR channels brings our brands’ vision to the world. This diverse and collaborative team of creative, strategic, and curious individuals are constantly looking for new ways to learn about our consumer and push the envelope in our efforts to reach them.

The Assistant Specialist, Influencer Marketing will assist in executing all influencer-related marketing activations. This individual will work closely with cross-functional partners (Legal, Strategy, Creative, Social Media, Product, CRM, Loyalty) and external partners (Agencies, Social Influencers, VIPs) to establish our long-term strategy, provide brand guidelines for adherence, manage product sampling and event coordination support, etc.

This job is located at our Global Home Office in Columbus, Ohio.  

What Will You Be Doing? 

• Assist in growing the Abercrombie & Fitch and abercrombie kids influencer marketing programs with a particular focus on creating symbiotic partnerships with creators in order to develop content that works hard for the brand in order to drive mass brand awareness, build affinity, and encourage product consideration and conversion.
• Work with our agency on influencer identification, vetting, risk, and relationship management of influencers, as well as review and approval of content.
• Work alongside our product team to develop & execute gifting and product seeding strategies that focus on priority product.
• Source new influencers and review & approve new influencers that provide reach and/or engagement and exude the brands lifestyle.
• Partner with other channel owners (social, paid media, e-comm, etc.) to maximize the exposure of influencer content.
• Assist in seasonal brainstorm and planning sessions to integrate influencer activations into the overarching marketing campaign; maintain open communication throughout execution to ensure cohesion with other brand tactics is maintained.
• Integrate program plans and deliverables into existing cross-functional processes.
• Drive clear program performance goals and reporting, including weekly, monthly, seasonal, and status/hindsight presentations for Marketing Leadership Team.
• Accurately deliver against established annual budget.
• Drive robust test & learn strategy to maximize effectiveness; present findings to Marketing Leadership Team.
• Continuously monitor industry trends, consumer behavior, and competitor activity to ensure the brands stay at the forefront of influencer marketing.

What Do You Need To Bring? 

• Bachelor’s degree in Marketing, Advertising, Public Relations or related field or relevant experience
• 1-3 years of experience in Marketing/Advertising, preferably for large lifestyle / fashion brands
• 2+ years of experience with program development/management, preferably with influencer or loyalty programs preferred
• Experience managing an external agency vendor/partner preferred
• Some existing relationships with relevant influencers expected
• High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities
• Very strong project management skills (including timeline development/management, budget)
• Collaborative team player, able to rally cross-functional team members to work effectively and efficiently together
• Strong relationship development/management and written/verbal communication skills
• High familiarity with integrated marketing disciplines (advertising, media, content, social, digital/e-comm, direct, CRM, PR, activation/events, in-store, etc.)
• Consistent engagement with marketing industry and its best practices (e.g. industry media, involvement in industry organizations/events, awareness of industry trends)
• Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C-level)

Our Company 

Abercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millenni