Senior Content Marketing Specialist

What we offer

• Excellent health benefits plan, which includes medical, vision and dental options
• 401(k) with company match
• Company profit sharing plan
• Generous paid time-off and paid holidays
• Paid parental leave
• Company-paid mental health benefit through Headspace
• 2 free on-site fitness rooms
• Employee Assistance Program
• Employee Resource Groups
• Personal and professional development program

Job Summary

This position creates online content for all internal and external web properties as well as coordinating the content team deliverables for publication. The Senior Content Marketing Specialist will be responsible for providing editorial judgment and brand guidance for web content. This position will also provide training and resources for web initiatives and provide web-related customer service as needed.

Major Duties and Responsibilities

• Create new content for all internal and external web properties, ensuring consistency and compliance with brand agency and legal guidelines.
• Meet with the web marketing, SEO, and SEM teams to ideate and define content goals.
• Research content and consumer trends to ensure that content is relevant and appealing.
• Develop content strategies to effectively reach the desired target audience and marketing goals.
• Create content for a variety of platforms including blogs, websites, communications, and training resources.
• Proofreading and editing content before publishing.
• Visual storyteller, creating thought leadership content for conferences and webinar presentations.
• Manage content calendars and ensure that the content remains consistent across all platforms.
• Lead coordination with the marketing and writing teams to ensure timely delivery of assignments.
• Track consumer and content analytics and generating reports and presentations.
• Keep up to date with content trends, consumer preferences, and advancements in technology.
• Develop and lead a content marketing process to optimize web properties.
• Create articles and web content to educate consumers and optimize web pages for better search engine performance.
• Develop communication plans and implementation strategy surrounding new initiatives.