Associate Manager, Omnichannel Retail Marketing (Amazon)

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

Mattel is seeking an Associate Marketing Manager, Omnichannel Retail Marketing - Amazon based here at our worldwide headquarters in El Segundo, CA on our Omni-channel Retail Marketing Team. This position will support the execution of the Amazon Marketing Strategy across Amazon’s Toys & Games Category. This role will collaborate and develop deep partnerships with key internal and external stakeholders at Mattel (Sales, Brand Marketing, Shopper and Business Insights, Creative Services, Media, etc.) and Amazon (Vendor Managers, Marketing/Merchandising, Advertising, Offline, Operations, etc.).

What Your Impact Will Be: 

Marketing/Merchandising

• Lead development of full year go-to-market Amazon brand plans in partnership with Amazon Retail Marketing lead. 
• Champion execution of Amazon merchandising and promotional plans to support Sales, US Marketing, Brand, and Amazon event priorities across Amazon’s entire ecosystem
• Collaborate closely with retail media team to develop strategies to reach target shoppers and drive incremental sales
• Orchestrate customer business reviews in partnership with Sales team by performing business analysis, translating findings into actionable insights, and developing impactful presentations to deliver fact-based recommendations
• Coordinate with Amazon Vendor Managers on all Amazon-led program executions to ensure insights-driven, best-in-class planning including Holiday Gift Book, Holiday Toy List, Amazon Advertising, Baby Registry, etc
• Partner with Digital Operations team to optimize product detail pages and inform asset development
• Lead and maintain brand stores including coordinating with marketing, sales and creative teams to ensure content, images, and product selection maximize brand presentation and sales conversion
• Support exploration and execution of new or beta opportunities to positively impact sales, profitability and customer experience across Amazon
• Analyze Amazon provided data and collaborate with key stakeholders to deliver insights-driven recommendations that inform future product development and selection
• Collaborate with Global Business insights teams at Mattel and Amazon to identify and pursue new trends and opportunities
• Maintain excellent relationships with key account stakeholders to influence and maximize promotional opportunities

Marketing Analysis & Synthesis

• Complete thorough analysis of marketing programs (ie. promotions, merchandising, brand stores) to determine ROI and identify optimization opportunities:
  • Analyze sales lifts at brand, segment and item level
  • Help build post-mortems and create holistic reports across marketing program levers
  • Partner across cross-functional teams to lead this reporting in partnership with Sales Analyst
  • Synthesize quantitative and qualitative information to educate team on learnings as well as to inform recommendations
• Synthesize key data points, identify trends and recommend/execute activities to maximize sales conversion and deliver an optimal customer experience on Amazon
• Synthesize data available from Amazon Advertising as well as other strategic data sources to recommend optimizations to our marketing efforts

• As needed, perform insights, market share, competitive analysis, etc.

Qualifications

What We’re Looking For:

• Minimum of 5 years’ work experience, preferably in Online Retail, eCommerce/DTC, Digital Marketing, or Business Analytics
• eCommerce / Online Retailing / Amazon merchandising, marketing, and media experience
• Strong quantitative business analysis skills with the ability to interpret data and provide insights
• Strong story-telling and presentation skills as well as executive presence
• Complex problem-solving techniques/skills
• Creative, outside-the-box thinker with a passion for challenging the status-quo
• Ability to build relationships with cross functional partners
• Independent, self-starter
• Resilient, demonstrating optimism and passion to continually f