VP, Associate Creative Director, Copy

Wildtype runs like no other. As the most Agile full-service agency in healthcare, we aren’t beholden to ritual. Powered by diverse ideas, knowledge, and people, our unique creative process is a force of nature, removing obstacles between brand and growth in wild new ways. 

Title: VP, Associate Creative Director, Copy 

Location: Wildtype/ New York 

Department/Discipline: Copy 

Overview: The VP, Associate Creative Director, Copy is responsible for ensuring that all Agency work is on strategy and meets or exceeds the highest level of creative accomplishment. He/she contributes to growing the Clients' business. They act as the Creative Director’s right hand and can step in to fulfill these functions when necessary. The VP, Associate Creative Director/Copy also acts an advocate for the agency. They help to identify and recruit new talent as well as provides leadership and guidance within their department. 

Responsibilities: 

• Demonstrate leadership qualities as evident by ability to motivate team, facilitate great thinking, and keep the morale high. 

• Proactively seek opportunities for improvements in the department and offer executable solutions. 

• Keep Creative Director(s) briefed on creative projects in a timely manner. 

• Establish credibility with Clients at all levels by developing knowledge of Clients' business, both the brand itself and people involved (i.e. internal client structure, individual responsibilities, and interaction between groups/individuals with respect to their impact on client jobs). 

• Manage outside vendor/resources effectively from both cost and creative standpoints, including photographers, illustrators, and production vendors for premiums and printing. 

• Keep abreast of current advertising, design, and other visual communications. Continuously explore cutting-edge, current, and unique design styles and imagery. 

• Demonstrate the ability to work in various forms of media including a working knowledge of the print production process. 

• Contribute to new business efforts creatively, as a reliable steward of the work, and presenting the work in the new business effort. 

• Act as a brand steward maintaining the integrity and excellence of the brand in all materials developed. 

• Consistently provide fresh, unique, and strategic thinking for all brand marketing/advertising initiatives. 

• Ensure that Agency work is on strategy and contributes to growing the Clients' business. 

• Work as a team with copywriters to develop conceptual approaches to meet Client objectives. 

• Attend photo-shoots; provide necessary on-the-spot feedback to vendors to effectively accomplish agency and client goals. 

• Acts as gatekeeper to ensure that all final products released demonstrate only the highest quality creative and effectively communicates brand messages to targeted customers. 

• Be an effective presenter and clearly communicate creative concepts and rationale for design choices to team and clients and/or new business prospects. 

• Demonstrate ability to “zoom in and out” (big picture thinking as well as attention to details) as necessary. 

• Demonstrate ability to collaborate with Client/Agency Creative/Account teams. 

• Help create a collaborative work environment between all departments and demonstrate ability to handle conflicts in a positive, professional and productive manner. 

• Work with account service from beginning of project until the end to make sure all projects meet budgetary guidelines. 

• Maintain positive relationships with and utilize the internal business group departments (electronic studio, editorial, traffic, imaging and production) appropriately. 

• Demonstrate the ability to manage time and prioritize all jobs effectively, as well as oversee junior members of the art brand team by monitoring projec