Digital Marketing & Analytics Specialist

Description of Primary Responsibilities

1. Responsible for carrying out responsibilities in the following functional areas, as assigned: Research and Analytics related to all digital platforms 
   • Responsible for conducting research and reporting on analytics related to digital marketing trends.
   • Responsible for conducting research and reporting on competition in the marketplace for strategic benchmarking.
   • Responsible for conducting research and reporting on analytics for all digital marketing platforms, including but not limited to social media platforms, Google Business Profiles, LocaliQ Agency Digital Advertising, website data, etc. 
   • Responsible for reporting digital advertising performance metrics and recommending messaging realignment on underperforming marketing campaigns and initiatives. 
2. Responsible for digital advertising content creation and implementation.
   • Responsible for the creation of multiple digital ad sizes and formatting for paid digital display ads, social media ads, OTT ads, etc.
   • Responsible for producing and editing reels and video shorts to be used on multiple media platforms to increase reach, engagement, and conversion rates.
   • Responsible for the production and publicizing of social media stories. 
3. Responsible for making recommendations to the Marketing & Communications Manager based on analytics and data metrics, resulting in the execution of high-performing digital marketing campaigns
   • Responsible for reviewing social media accounts daily, weekly, monthly, quarterly, and annually to ensure functionality and accuracy and recommend any needs for adapting paid advertising. 
   • Responsible for identifying underperforming digital campaigns and making recommendations for realigning initiatives for high-performing content.
   • Responsible for managing strategic social media output.
   • Responsible for managing the social media scheduling platform.
   • Responsible for building strategic digital campaigns and initiatives and coordinating with Graphic Designer, LocaliQ Agency, and all affected contributors.
   • Responsible for reporting digital advertising performance metrics and recommending messaging realignment on underperforming marketing campaigns and initiatives. 
4. Responsible for elevating social media presence by engaging with our profiles and post comments, and sharing relatable non-FHCN generated posts and pages. 
   • Responsible for engaging with all social media comments by responding, liking, and/or seeking additional feedback.
   • Responsible for tracking and engaging with non-FHCN-generated content that FHCN may be tagged in or included in.
5. Responsible for optimal functionality of the FHCN website and patient user experience (UX).
   • Responsible for tracking ADA compliance, making policy updates, and ensuring the website is compliant using the Monsido platform and following the standards of Web Content Accessibility Guidelines (WCAG) AA. 
   • Responsible for tracking and implementing SEO edits and content to optimize website traffic and engagement.
6. Responsible for acting as liaison with FHCN’s webmaster to make all edits and updates to FHCN’s website.
   Responsible for maintaining accuracy of FHCN hours, services, and special programs through various platforms.
   • Updates content, news, and press releases, including hours of operation on FHCN’s website.
   • Ensures Google listings are current with expansions of new services and health centers.
   • Updates Company monitors to promote internal marketing strategies and employee engagement. 
   • Maintains accurate listings of signage at health centers and conducts walk-throughs.

7) Performs other duties as assigned. 

Description of Primary Attributes

Professional & Technical Knowledge:

1. Possesses specific advanced knowledge and skills, including written and verbal communication skills, computational, computer and technical skills, and mathematical knowledge frequently acquired through the completion of a Bachelor’s degree with a recognized major or comparable experience, and; 
2. Two years of progressive responsibility in functional areas of Marketing and Digital Analytics.
3. The performance of the job duties and responsibilities requires administrative knowledge of marketing technologies, advanced knowledge of all social media platforms and data analytics, and advanced knowledge of Google Business Listings, Google Reviews, and spreadsheets. 

Technical Skills:

1. Ability to create highly complex documents in Microsoft Word, including linking multiple files and embedding objects linked to other documents. 
2. Ability to use advanced functions of Microsoft Excel, such as to cre