Sr. Marketing Manager, Digital Products & Professional Learning

POSITION SUMMARY

The Sr. Marketing Manager, Digital Products and Professional Learning is responsible for spearheading marketing efforts to drive revenue for ASCD and ISTE’s digital platforms and Professional Learning Services. This role demands a solid blend of marketing skills and experience, including product marketing, demand generation, content marketing, email marketing, social media marketing, as well as analytics. Experience with marketing software-as-a-service is highly preferred.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

• Coordinate with the Senior Director, B2B Product Marketing on the development of the overall marketing strategy for professional development products and services.
• Plan and implement creative, go-to-market strategies and integrated marketing plans across various channels.
• Collaborate closely with digital marketing counterparts to execute digital marketing campaigns.
• Partner with Sales leaders to develop training programs and customer-facing sales materials.
• Conduct market analysis for professional learning products and services.
• Create upsell and cross-sell opportunities in coordination with relevant stakeholders.
• Analyze and report on marketing activities, campaign effectiveness, and customer engagement to refine strategies and tactics.
• Optimize product positioning for different market segments based on web analytics and customer feedback.
• Assist in staffing ASCD exhibit booths at conferences, promoting products and engaging with customers.

POSITION TYPE: HYBRID (one day per week in office)

Knowledge

• A four-year college degree in marketing or a related field is preferred.
• Knowledge of product marketing, advertising, communications, direct mail, digital marketing, and marketing metrics. Familiarity with database marketing is useful.
• Required background in the education field.

Skills and Abilities

• Strong communication and collaboration skills.
• Excellent project management skills, capable of managing multiple projects simultaneously.
• Proficient in using Microsoft Office tools, internet browsers, and web-based office applications for collaboration and project management.

Experience

• Five or more years of relevant work experience in creating and measuring product marketing campaigns, developing promotional materials, and content marketing.
• Strong preference for experience in the K–12 EdTech market.

WORK ENVIRONMENT

• Normal demands associated with a deadline-drive office environment.
• The noise level is generally quiet to moderate.
• Daily contact with external customers, vendors, colleagues, associates, supervisors, and staff at all levels of the organization.

PHYSICAL DEMANDS
 

• Ability to remain at a desk for extended periods of time.