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Manager, Multi-Platform Media Strategy & Planning

NBCUniversal
United Statesfull_timeVerifiedPosted 12 Jun 2023

About the role

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The Manager, Multi-Platform Media Strategy & Planning is responsible for planning owned Sports efforts across NBC, Golf, and USA.  The Manager will support both Directors, Multi-Platform planning in the development and stewardship of Sports-owned media plans.

Essential Responsibilities:

  • Support the Directors, Multi-Platform planning team to develop premiere plans, rollout and stunt strategies based on programming and company priorities.
  • Oversee all Sports secondary campaign planning which includes but not limited to greensheets, scorebar banners, fullscreen graphics, ticker elements, bugs, etc.
  • Help maximize viewership by strategically planning the linear campaigns to maximize reach and frequency.
  • Communicate promo content needs to ensure all necessary campaigns and creatives are developed by the Sports team to fulfill linear plans across the NBCU portfolio.
  • Ensure data is accurate and constantly maintained up to date in on-air scheduling system by the full team.
  • Manage and maintain overall sports digital campaigns across livestream and dotcom platforms
  • Act as liaison between NBCU and league partners, monitor obligations and commitments
  • Assist with compiling & reconciling on-air schedules for post campaign analysis to ensure campaign goals were achieved.
  • Manage, guide, and develop the skills of entry level team members on the team.

Qualifications

  • 3+ years’ experience in sports media business
  • Bachelor’s Degree in Liberal Arts, Marketing, Communications/Advertising, or Media Studies. 
  • An understanding of TV & Digital viewing measurement.
  • Knowledge of marketing, advertising and media planning principles with an emphasis on digital media.
  • Ability to juggle multiple tasks in a deadline driven, fast paced environment.
  • Ability to work across various teams and departments within an organization.
  • Strong quantitative skills and attention to detail. The ability to stay organized and manage time wisely.
  • Basic knowledge and understanding of the television industry, particularly Live Entertainment and Sports.
  • Advanced communication skills; able to present ideas clearly and concisely, both in writing and in person.
  • Analytical skills; comfortable distilling data into actionable insights and optimization opportunities.

Desired Characteristics:

  • A love of Sports.
  • Computer proficiency particularly with Word, Excel and PowerPoint.                           
  • Must have team spirit and be a self-motivator with a proactive nature and collaborative attitude.

Additional Requirements:

  • Flexibility to adjust schedule based on workload.
  • Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will co

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Company

NBCUniversal

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