Sr. Consultant, Product Marketing

Alternate Locations: Work from Home; Charlotte, NC (North Carolina); Dover, NH (New Hampshire); Fort Wayne, IN (Indiana); Greensboro, NC (North Carolina); Hartford, CT (Connecticut); Omaha, NE (Nebraska); Radnor, PA (Pennsylvania)

 

 Work Arrangement:

Hybrid/Flexible : Work at home and use the office as appropriate for in-person collaboration.

 

Relocation assistance:  is not available for this opportunity.

 

Requisition #: 73024

 

The Role at a Glance

As the Sr. Consultant, Product Marketing will provide subject matter expertise and direction on complex group benefits product marketing projects/initiatives. You will develop and execute complex digital marketing campaigns, with focus on go-to-market tactical plans and industry launches for group benefits products. You will also lead the definition and execution of messaging, product positioning, content, sales enablement, and marketing campaigns.

What you'll be doing

• Develops and oversees the execution of complex and detailed go-to-market product marketing plans that effectively position, differentiate, and promote Lincoln’s products with key audiences
• Brings Lincoln’s group benefits products’ value and importance to life through storytelling for use in new business and retention situations, as well as through sales and service collateral and industry promotion 
• Analyzes and develops complex performance metrics and measurement plans to evaluate success and maximize ROI for each enhancement
• Collaborates and serves as a trusted marketing advisor to critical cross-functional business partners, most notably in Product and Distribution, in the product ideation process and provide input concerning market opportunity and product positioning to drive profitable growth 
• Creates relatable, easy to understand marketing assets including collateral, web pages, videos, promotional e-mail, social and sales enablement 
• Manages the introduction and deployment of new group benefits products and enhancements including the timing of all communication and marketing resources
• Monitors and evaluates product performance & customer feedback; shares with Product. Development for further product refinement and/or generation of new product ideas
• Proactively supports Sales and Account managers by creating high quality product promotion and marketing collateral. Provides subject matter expertise in the design of new marketing materials to give Lincoln a competitive advantage
• Develops sales concepts that will drive significant revenue and support retention and growth
• Works closely with Sales and field advisory councils to identify new marketing ideas that offer the greatest sales potential

What we’re looking for

Must-haves:

• 5 – 7+ Years of experience in product marketing directly aligned to the specific responsibilities for this position
• 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's) in business, marketing, or communications

Nice-to-haves:

• Group benefits product marketing experience 
• Ability to read, analyze and interpret both internal and external documents such as general media/publications, professional journals, technical procedures, governmental regulations, policies, proposals, and standard operating procedures
• Confident, comfortable communicator with strong written and verbal communication skills
• Strong presentation skills with demonstrated ability to influence at all levels of management through clear, informed and logical discussions/presentations
• Evaluate trends in data or information
• Demonstrated ability to identify and recommend processes improvements
• Demonstrated strong relationship management skills with internal clients (e.g. senior management, peers and colleagues); proven ability to develop creative and collaborative approaches
• Finds common ground and can gain collaboration among senior/executive management, colleagues and peers; can influence outcomes without directing or commanding

#LI-Remote

 

What’s it like to work here?

At Lincoln Financial Group, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.

 

What’s in it for YOU:

• Clearly defined career tracks and levels to help you successfully manage your career

• Leadership development and virtual training opportunities<