Marketing Technology & Operations Manager

No Relocation Assistance Offered
# 157621 - Overland Park, Kansas, United States

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
 

Do you want to make a difference in the lives of people and their pets? What about having the opportunity to connect with others across the world, full of stimulating discussions, and making impactful contributions? If this is how you see your career, Hill’s is the place to be!

Hill’s Pet Nutrition is a multi billion dollar, global division of Colgate-Palmolive Company and the maker of Prescription Diet, Science Diet, and Healthy Advantage brand pet food. Our mission is to help enrich and lengthen the special relationships between people and their pets by providing the best leading-edge pet nutrition technology, products, and expertise to pet owners, veterinary professionals and other key pet professionals worldwide. Our company is a globally recognized Best Place to Work.

We are looking for an experienced Marketing Technology and Operations Manager that will empower and enable our marketing teams to execute, optimize, and expand our data driven marketing strategies and activations to drive business growth, consumer segmentation, and engagement across all digital channels (email, paid media, web, etc.) using advanced database, technical, and analytical skills. This role will help architect solutions for complex data driven, CRM, and digital marketing campaigns using available technology, datasets and partnerships to support business KPIs and objectives. They will also help lead our organization with future forward best-in-class digital transformation solutions and opportunities for our marketing technology and data driven ecosystem.

What You Will Do: 

• Serve as the business Product Owner and expert for CRM and Web activation and personalization tools (I.e. BlueConic Customer Data Platform (CDP) and Salesforce Marketing Cloud (SFMC)); leading administration, configuration, optimization for technology strategies and tactics, in partnership with GIT and outside agency resources. 
• Help develop the road map and strategy for a best-in-class marketing technology stack that supports company goals
• Assist with the implementation, configuration and management of all marketing technologies
• Train and support marketing staff on using web and marketing technology tools and processes
• Develop and document scalable processes that ensure best practices in marketing technology and web operations
• Act as the central point of contact for intake of stakeholder business requirements, ensuring efficient coordination and alignment with the broader CRM marketing strategy 
• Own and manage the development backlog prioritization with our technical workstreams, partners, and agencies through Agile methodology
• Own the CRM Marketing database architecture for our CDP and SFMC platform, to ensure strategic audience targeting and efficient email campaign execution, and facilitate CRM reporting and analytics. 
• Drive the data strategy, integration, and validation within our CRM tech stack and systems including (BlueConic CDP, Snowflake, SFMC, Google Analytics, Adobe AEM) for seamless data source ingestion, flow, hygiene, and usability.
• Partner with cross functional digital marketing partners and agencies to architect solutions and operationalize cross functional data driven cross channel campaigns and initiatives requiring data and technology dependencies, capture, integration, and personalization
• Monitor and report out on the growth and trends of the database
• Write SQL queries, extract/transform/analyze data to build audience segmentation, generate reporting, derive insights, direction, validate, and troubleshoot 
• Establish and enforce email marketing best practices across the organization.

Required Qualifications:  

• Bachelor's Degree in Marketing or Related Field
• Minimum 5 years of ex