Product Marketing Manager

Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject-matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential.

We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations. We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy.

Cordance is seeking a strategic and results-driven Product Marketing Manager responsible for developing and executing go-to-market strategies that drive awareness, adoption, and growth across multiple business units within our Commerce, Compliance, Industrials, and Education Divisions. This strategic role bridges product management, sales, and marketing to ensure Cordance’s product value is clearly communicated to both prospects and customers.

This is a fully remote role; all candidates must be based in the US with full work authorization

What you'll do:

• Lead go-to-market planning and execution for new products and features
• Conduct market and competitive research to shape positioning, messaging, and pricing
• Develop launch materials including internal enablement, customer-facing collateral, and demand gen content
• Craft clear, differentiated messaging that translates technical capabilities into business value
• Communicate effectively with diverse audiences—customers, prospects, analysts, and internal teams
• Create sales enablement tools such as pitch decks, battle cards, objection-handling guides, and competitor comparisons
• Collaborate with Sales to improve product understanding, increase win rates, and accelerate deal cycles
• Stay on top of market trends, customer needs, and the competitive landscape
• Provide actionable insights to Product Management to inform roadmap priorities
• Partner with demand gen and content teams to produce thought leadership, webinars, case studies, and campaign assets
• Support customer advocacy by identifying and developing success stories
• Work with Product and Customer Success teams to drive adoption through onboarding materials, documentation, and in-product guidance

What You Bring:

• Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA is a plus
• 5+ years of product marketing experience in B2B SaaS; experience in regulated, risk-focused, or operationally complex industries is a plus
• Demonstrated success in launching products, crafting positioning and messaging, and enabling sales teams
• Exceptional written and verbal communication skills
• Ability to manage multiple initiatives in a fast-paced, collaborative environment
• Strong cross-functional skills, with experience working across product, marketing, and sales teams

What Will Help You Stand Out

• Vertical experience in industrials, compliance, and/or education a plus 

#LI-Remote

Please note that we do not accept unsolicited resumes, work on a Corp-to-Corp basis, or engage with non-vetted external agencies.

Why Join Us?

At Cordance, we believe in taking care of our team members. When you join us, you’ll enjoy a comprehensive benefits package designed to support your health, financial well-being, and work-life balance:

• Health and Wellness:
  • Comprehensive Health Coverage: Coverage begins on your first day of employment.
• Retirement Savings:
  • 401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
  • RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’r