Category Leadership Advisor - AWG & UNFI

Job Description

The Category Advisor is a critical member of our sales organization that is able to distill insights from a variety of data sources to develop business plans that drive category and Kraft Heinz volume. This position leads all activities relating to optimizing assortment and space management for assigned categories and customers by using a broad set of analytical tools. 

We are looking for a team member who will be the expert on key Kraft Heinz categories, customers’ shoppers, insight development, efficient assortment, and optimal shelf placement. The Category Advisor finds opportunities and addresses both Kraft’s and the customer’s needs through the integration of research (primary and secondary), analysis, insights, reporting and presentation. This person will apply and integrate buying dynamics such as purchase frequency, buy rate, buyer conversion and category leakage to consumer and shopper research to develop business-building recommendations. This team member will conduct assortment analysis, SKU optimization, and build planograms by using syndicated tools. The Category Leadership Advisor specifically supports AWG & UNFI customer.

What's on the menu?

• ​​Draw key insights and business recommendations on distribution, assortment, pricing, and promotion by analysis of syndicated data (scanner, HH panel, Spectra, etc.) 

• ​Develop and integrate consumer, shopper, and retailer insights to better advise targeted strategies, plans and decisions 

• ​Use insight resources to prioritize consumer and shopper needs and opportunities 

• ​Integrate data to develop impactful customer-specific selling stories in support of key category business building initiatives. 

• ​Liaison to internal/external supply chain regarding efficient assortment 

• ​Lead broader space initiatives across aisle and store 

• ​Understand and apply best-practice category management process 

• ​Implement Kraft Heinz Foods shelving principles and standards 

• ​Partner with Customer Business Leads in the development of insight-based new item presentations 

• ​Conduct training of customer teams to broaden their understanding of sales information and tools available for business tracking and analysis 

Recipe for Success - apply now if this sounds like you!

• ​Applicable experience in consumer packaged goods industry  

• ​Strong analytical and problem solving capability  

• ​Demonstrated syndicated and panel data knowledge, and space management software skills  

• ​Applied project management and training experience  

• ​Ability to comprehend and sell space management concepts within the context of category management  

• ​Strong written and oral communication and interpersonal skills  

• ​Tested experience with Microsoft Office products  

Work Environment & Schedule

• This position is considered a Remote based role that can be performed from a home office.  Additionally, this role requires this individual to work a salaried, exempt schedule to best execute against customer and internal expectations.

• Expected travel: 20% - primarily driven by category reviews and leading perfect path to purchase store walks

Physical Requirements 

• On occasion, carrying boxes with product samples or multiple decks printed out

Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect:

• Access to an array of holistic wellness benefits* and perks, including medical, dental and vision coverage

• 7% 401(k) matching

• Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees

• An industry-leading total rewards package that emphasizes a high discretionary bonus.

*Benefits begin 30 days after hire for hourly employees, and immediately upon hire for salaried employees.

Get a peek into life here at Kraft Heinz through our Instagram and TikTok channels!

Location(s)

Employee's Home - National

Base Salary Range: $96,800.00 - $121,000.00

Target Total Cash Range: $121,000.00 - $151,250.00

Target total cash represents this role's annualized cash earning potential at target (base salary + target bonus). Target total cash is contingent on targeted company perfo