Director of Product Marketing

Job Title :  Director of Product Marketing

Location: Remote (US)

About Locus

Battle-tested in 350+ deployments across 30+ countries, Locus is an agentic Transportation Management System for all-mile, all-channel, trusted by enterprises like Unilever, Nestlé, and Siam Makro. 

The platform unifies orders, capacity, and carrier networks into one living plan, aligning planning, execution, and settlement so promises become proof. AI co-pilots with guardrails surface risk early and recommend the next best move to protect SLAs and reduce empty miles.

 In 2025, Locus joined the Ingka Group (IKEA Retail) family, marking a major milestone in our journey. Backed by the scale and strength of IKEA, we continue to operate independently while accelerating our mission to make global supply chains faster, smarter, and more sustainable.

Our Journey and Impact

Since 2015, Locus has been on a mission to make logistics decision-making intelligent, sustainable, and real-world ready. Our platform has powered billions of deliveries across 30 + countries for global enterprises, driving measurable impact in cost savings, carbon reduction, and SLA performance. With the strength of the IKEA ecosystem behind us, we’re scaling that impact even further.

Our Global Footprint

Headquartered in Bangalore, with teams across the U.S., U.K., UAE, and Southeast Asia, Locus brings together 170 + engineers, designers, and problem-solvers united by a single goal: to reinvent how the world moves goods.

Traits We Value

We look for people who are:

• Global in mindset: curious about diverse markets and ideas.
  
  

• Unrelenting in drive: energized by complex challenges.
  
  

• Intelligent in approach: analytical, creative, and thoughtful.
  
  

• Dynamic in execution: adaptive and decisive in fast-moving contexts.
  
  

• Exact in craft: detail-oriented and committed to excellence.
  
  

Role: 

We are seeking a highly experienced and strategic Director of Product Marketing to lead the go-to-market strategy for the Locus product suite. This leader will be responsible for defining our product messaging, understanding our target customers and competitors, and equipping our sales and marketing teams with the tools and narratives they need to drive significant revenue growth. This role requires a blend of strategic thinking, deep technical understanding, and exceptional communication skills.

Key Responsibilities

Strategy & Go-to-Market (GTM)

• Develop and execute comprehensive GTM strategies for new product launches, feature updates, and major releases, ensuring alignment across Product Management, Sales, and Marketing.

• Define the ideal customer profile (ICP), buyer personas (e.g., Head of Logistics, VP of Supply Chain, CIO), and use cases for the Locus platform, constantly iterating based on market feedback and performance data.

• Conduct deep-dive competitive analysis against key industry players to identify Locus's unique market position, differentiators, and quantifiable value proposition.

• Own the pricing and packaging strategy in collaboration with Product and Finance teams to maximize market penetration and profitability across different customer segments (mid market to Enterprise).

Messaging & Content

• Develop compelling, differentiated, and evidence-based product positioning and messaging that resonates with target personas across various stages of the customer journey.

• Drive the creation of core marketing materials, including product pages, data sheets, presentations, solution guides, videos, case studies, and website content, ensuring consistency and quality.

• Serve as the internal and external spokesperson for the Locus product portfolio, presenting at industry events, webinars, and customer meetings.

Sales Ena