Sales Marketing Manager

About LG Ad Solutions

LG Ad Solutions is a global leader in connected TV (CTV) and cross-screen advertising. We pride ourselves on delivering state-of-the-art advertising solutions that integrate seamlessly with today's ever-evolving digital media landscape.

The Opportunity

The Sales Marketing Manager is a solutions engineer, storyteller, content creator, and strategic liaison between Technical and Revenue teams. This role requires a strategic mindset, CTV experience, and a deep understanding of advertiser challenges to craft compelling positioning and develop a cohesive go-to-market (GTM) strategy for our solutions.

Sales Marketers play a critical role at LG Ad Solutions, serving as a bridge between Product Marketing, Insights, and Revenue teams to drive our vision forward internally and in the marketplace.

As a Sales Marketing Manager, you will be empowered to take ownership of crafting customer-centric solutions and building foundational sales materials including sales collateral, market narratives, and sales enablement resources that fuel pipeline growth and expand our client base.

Responsibilities

• Collaborates closely with the Director of Sales Marketing to develop high-impact sales collateral including media kits, tentpole packages, sales packages, and vertical narratives from initial concept through cross-functional execution.

• Distills complex industry topics into simple and accessible messaging through the creation of visually engaging training materials and market-facing assets.

• Partners with Sales, Product Marketing, Insights, and Revenue teams to create marketing initiatives that drive pipeline growth, client engagement, and business impact.

• Applies visual storytelling and light design skills to ensure that sales and marketing materials are polished, impactful, and aligned with brand standards.

• Supports field marketing strategy by developing client-centric content that resonates with target audiences and strengthens the go-to-market approach.

• Tracks and updates existing collateral to reflect new product innovations, evolving market trends, and shifting client needs, ensuring materials remain consistent and relevant.

• Works closely with the Insights team to collect, analyze, and interpret data to provide actionable insights related to sales packages, audience behavior, and market trends.

• Serves as the point person for intake and outlining of new projects into the team pipeline, while tracking progress and ensuring timely delivery.

• Identifies opportunities for growth, optimization, and product enhancement across the General Market and Media & Entertainment divisions, bringing proactive solutions to the team.

• Amplifies product launches and updates through clear communication, internal education, and incorporation into sales packages and RFP responses.

• Supports sales development by brainstorming, executing, and reviewing high-level RFP responses, serving as a source of truth for ad product capabilities across the Sales organization.

• Proactively develops frameworks for current and future sales packages, identifying target audiences and crafting relevant messaging to support product and marketing growth initiatives.

• Sizes and prioritizes major growth opportunities, partnering with Finance to conduct pricing experiments and validate market positioning.

Requirements

• 3+ years of sales marketing or product marketing experience

• Strong sales and marketing writing skills, with a demonstrated ability to craft data-driven narratives and build compelling client-facing decks.

• Visual storytelling and design skills to enhance the clarity, engagement, and impact of sales marketing materials.

• Experience or exposure to CTV advertising and a strong understanding of the streaming media landscape.

• Deep interest in and curiosity about the media, advertising, and technology industries.

• Solid understanding of the sales process and the ability to engage cross-functional teams throughout the pre-sale and post-sale process.

• Highly motivated, positive demeanor, adaptable and able to thrive in a fast-paced environment

• Extremely effective communicator, presenter, influencer

LG Ad Solutions provides equal work opportunities to all team members and applicants, and it prohibits discrimination and harassment of any type on the basis of race, color, ethnicity, caste, religion, age, sex (including pregnancy), national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by our policies or federal, state, or local laws.<