Director, Digital Strategy

PLEASE NOTE: Your application will expire one year from the time of submission. Please feel free to apply to any other positions for which you may qualify.

Our team members enjoy competitive salaries, a well-rounded benefits package, generous paid time off (including 25 holidays, vacation, and sick leave), and an array of professional development opportunities.  We’re always looking to add to our team of more than 3,000 dedicated professionals who are leading online education worldwide with transformative digital solutions – personalized to every student.  

Job Posting End Date:

Deadline to apply is 11:59 PM on

03-15-2026

Job Title:

Director, Digital Strategy

Contract Type:

Employee

Annual Salary:

$89,633.00 - $197,193.00

(Support staff salary will be based on internal equity and experience)

Location:

FL - HOME OFFICE

Job Description Summary:

Our Mission is to equip students for success by developing and delivering highly effective digital learning through an intuitive online platform.

FLVS does not discriminate in admission or access to, or treatment or employment in its programs and activities on the basis of race, color, religion, age, sex, national origin, marital status, disability, genetic information or any other reason prohibited by law.

The Position:

Position General Summary:

The Director, Digital Strategy leads internal partners, senior leadership, and external agencies in strategic marketing planning, web implementation projects, and CRM automation across owned and paid digital channels to achieve organizational goals. The Director, Digital Strategy leads a multi-disciplinary team of digital marketers to educate and engage B2C and B2B audiences with the organization.

Essential Position Functions:

• Own and drive the vision, strategy, budget, and overall long-term digital roadmap to deliver on the organization’s brand and financial growth goals

• Own all aspects of vendor management for website development, including developing event management tools, customer/user forums, and eCommerce

• Develop CRM program strategy and segmentation, and oversee execution including full-funnel lead generation/nurturing strategy for national B2C and B2B audiences

• Ensure that the brand experience and messaging is integrated and consistent across all digital touchpoints

• Develop strategic recommendations to inform marketing strategy by analyzing performance metrics including project and campaign analytics, brand metrics, web analytics, and overall return on investment for digital marketing initiatives

• Partner with cross-functional teams to develop relevant messaging for new upgrades and/or changes to external facing systems (user experience) and digital marketing solutions for products and services

• Lead and manage assigned direct reports for continual improvement in efficiency and effectiveness of the group, as well as ensuring team members have access to professional growth within the organization

• Serve as the digital marketing subject matter expert, keeping the marketing team and key stakeholders informed of emerging digital trends, developing perspectives, and insights on how those trends impact our core strategies and offerings

• Meet professional obligations through efficient work habits such as, meeting deadlines, honoring schedules, coordinating resources and meetings in an effective and timely manner, and demonstrate respect for others

• All work responsibilities are subject to having performance goals and/or targets established

 (These essential functions are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job related duties as required.)

Minimum Requirements:

Education/Licensure/Certification:

• Bachelor’s degree; or equivalent combination of education and relevant experience

• Master’s degree, preferred

Experience:

• 10+ years marketing experience

• Business management, strategic marketing planning, digital marketing

• 5+ years supervising, managing, and/or leading others with demonstrated increase in responsibilities

Knowledge, Skills, and Abilities (KSA's):

• Knowledge of digital channels, specifically web, eCommerce, Email/CRM, digital marketing, and