Director, Product Marketing and Sales Enablement

Swoop and MyHealthTeam, a Swoop company, transform the healthcare journey for millions of patients nationwide with innovative solutions. We’re committed to building an inclusive space where employees are valued for their unique perspectives and experiences.

Swoop is a leading provider of AI-driven, precision healthcare omnichannel solutions, focused on protecting consumer privacy while improving patient outcomes. By combining best-in-class audience targeting, 100% MLR-approved conversational AI agents, and now — through the acquisition of MyHealthTeam — the largest opted-in social network of patients facing chronic conditions, Swoop delivers measurable Rx lift, deeper patient engagement, and trusted provider interactions across the care journey.

With over 4 million members across 60+ condition-specific social networks, MyHealthTeam  is  the fastest-growing social platform in chronic health. We believe that when someone is diagnosed with a condition like MS, lupus, breast cancer, or diabetes, they should easily find support, trusted information, and community. We’re working toward a future where social support is prescribed alongside clinical care.

About the role

As the Director, Product Marketing and Sales Enablement, this role will be tasked with supporting strategic initiatives to effectively strategize, launch, promote and package our premium healthcare marketing solutions. Reporting directly to the Senior Director, Product Marketing & Sales Enablement you will play a pivotal role in collaborating with top accounts with custom resources and driving product literacy amongst client-facing teams.

What you'll do

• Go-to-Market Activation: Lead and orchestrate cross-functional teams to drive the successful activation of comprehensive go-to-market strategies for our product portfolio and strategic acquisitions.
• Product Launch: Oversee the end-to-end process of launching go-to-market initiatives for new products, features, key partnerships (data, platforms, channels), and the seamless integration of acquired companies. Drive close collaboration with product management, training, sales, and marketing teams to ensure flawless execution and market adoption.
• Product Positioning and Messaging: Direct the development of compelling narratives and differentiated product positioning that resonates deeply with target audiences. Lead the creation of impactful marketing assets, including advanced sales collateral, presentations, and comprehensive social and website content.
• Sales Enablement: Strategically partner with Senior Director, Product Marketing and Sales Enablement to develop and deliver sophisticated tools, support training initiatives as Product Marketing SME, and resources that empower sales teams to effectively articulate Swoop’s unique value proposition and competitive differentiators. 
• Partner Enablement: Collaborate closely with the partnership team to develop and provide essential tools, support training initiatives as Partner Marketing SME, and resources that enable partners to effectively communicate Swoop’s value proposition to prospects and their own networks.
• Market Analysis: Proactively lead and conduct in-depth analysis of industry trends, the competitive landscape, and customer feedback to continually refine and optimize marketing strategies. Leverage data-driven insights to adapt strategies, identify emerging opportunities, and proactively mitigate potential challenges.
• Cross-functional Collaboration: Cultivate and champion strong, collaborative relationships with product management, sales, and other critical departments to ensure strategic alignment and seamless collaboration throughout the entire product lifecycle. Act as a pivotal bridge between teams to drive collective success and synergistic outcomes.
• Customer-Centric Approach: Instill and champion a deeply customer-centric mindset across the organization, ensuring that all marketing initiatives are meticulously aligned with addressing core customer needs and pain points, ultimately fostering long-term customer satisfaction and loyalty.

Qualifications

• Proven experience in pro