Software Product Marketing Associate

WorkWave is the leading provider of cloud-based software solutions to pest control, lawn care, landscape management, and other green industries. Our special sauce is our team: We’re a group of makers, doers, creative thinkers, and hard workers, and we’re always looking for like-minded individuals to come and help us grow. When you become a part of this company, you’ll become part of a dynamic, friendly, fun, and forward-looking community.
As a Software Product Marketing Associate, you will support the Product Marketing team in all go-to-market (GTM) strategies and tactics including segmentation, market strategy, market research, market planning, thought leadership, content development, and product messaging activities for one of WorkWave’s Field Service solutions. Your work will support the product and sales team in attaining critical goals such as leads, conversions, retention, and up-sell by creating and launching strategies for all product life cycle stages: discovery, planning, launch, post-launch, and end-of-life. You will become an expert on market need, buyer motivations, and problem statements.

WHAT YOU'LL DO:

• Assist the Product Marketing team in creating, managing and implementing GTM plans to support product road-maps, including product launch, product enhancements, migrations and end-of-life; ensure GTM plans support sales objectives and other KPIs
• Collaborate in the development of messaging, sending email blasts, building promotional campaigns, finalizing sales materials, and other product marketing activities as needed
• Analyze and interpret data to measure campaign effectiveness and inform decision making
• Develop, implement and report on qualitative and quantitative research in product areas such as feature/functionality, UI/UX user and pricing
• Market intelligence – become an expert on vertical markets and buyers--how they buy and their buying criteria.
• Closely monitor and analyze competitors and their activity.
• Voice of the customer—develop and launch ongoing surveys such as Net Promoter Score surveys to benchmark and track customer satisfaction.
• Conceptualize and develop thought leadership and content marketing assets to increase product awareness and reputation: whitepapers, eBooks, articles, blog posts, infographics, etc.
• Work with the events team to setup, prepare, create content for webinars, trade shows, and customer events.

WHAT YOU'LL NEED:

• Product marketing experience, preferable in SaaS not required but preferred. 
• Core understanding of product marketing management.  Product Marketing Management certification a plus.
• Strong attention to detail and ability to handle multiple activities simultaneously
• Very strong written and verbal communication skills.
• Ability to think strategically and implement with excellence
• Adept in data analysis and identifying actions from what the data tells us
• Excellent people skills to team with people from across the organization
• Desire and commitment to support product manager and sales team to achieve goals
• Strong commitment to collaboration with internal and external people and organizations
• Ability to understand technology solutions and communicate their benefits into layman's terms
• 2+ years experience in marketing or communications, preferably in software
• Experience within the field service industries is a plus
• BS in business administration or marketing or equivalent experience

A FEW WORDS FROM THE HIRING MANAGER:A blend between Product Management and Marketing, Associate Product Marketers are the bridge between product and sales.  Great communication skills and the ability to understand the customer language are keys to success.  If you are passionate about working with sales, but also love to understand how things work, this is the position for you. You will find that WorkWave is an excellent company to grow with. I am looking for a self-starter, someone who recognizes the importance of being creative, yet direct, to reach and connect with your audience, and someone who loves working with others.
A GLOBAL COMPANY WITH A LOCAL PRESENCE: • We know that there are benefits of being in the office and working from home.  WorkWave promotes a healthy work/life balance and provides employees with the flexibility of collaborating in the office or the option to work virtually if desired.  • We have employees in over 30 states, 7 countries and many regional offices - each with their own set of perks and opportunities to give back to the local community.  • Whether you work remotely or take advantage of one of our offices, you’ll find a community of WorkWavers that value diversity, and care deeply about our products, clients, our communities and each other. LOVE WHAT YOU DO, NO MATTER WHERE YOU DO IT: • Our HQ is based at our state of the art h