Sr. Group Manager, Global Strategic Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Sr. Group Manager, Global Strategic Marketing

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

In Abbott’s Electrophysiology (EP) business, we’re advancing the treatment of heart disease through breakthrough medical technologies in atrial fibrillation, allowing people to restore their health and get on with their lives.

Our EP portfolio includes advanced mapping systems, ablation catheters, and diagnostic tools that support minimally invasive procedures. With a strong focus on clinical outcomes and physician collaboration, we are committed to shaping the future of cardiac care.

The Sr. Group Manager is the core marketing owner and driver of the success for the ablation portfolio. This is a general management and team leadership role that requires Marketing strategy development and oversight while contributing to and influencing all facets of Sales and Marketing within the division including: Forecasting, Financial and Marketing Plan Development, Sales Materials and Training, Pricing, Materials Management, Business Development, and New Product Development and Introduction. In this role, you'll maintain worldwide product/ solutions/ clinical applications expertise for products/franchises, including market sizes/trend share, customer needs and targeting, product performance/benefits/weaknesses/positioning. Additionally, you will provide on-going support of new product/ solutions/ clinical applications development including customer requirements definition, product concept validation, financial analysis, and securing Business Unit commitment through market launch.

What You’ll Work On

Success will be measured against sales and margin expectations, sales force competency/knowledge level, market image and employee performance.

• Maintain worldwide market expertise for product/ solutions/ clinical applications and franchises, including in-depth knowledge of competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs.
• Develop strategies to address product/ solutions/ clinical applications performance issues.
• Develop and update annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT or other situation assessment.
• Assess new markets and opportunities in support of BD and R&D.
• Designs strategies to maximize the profitability of product/ solutions/ clinical applications lines by collaborating with assigned staff, conducting market research and performing financial analyses.
• Contributes toward the development, management and execution of an annual departmental budget by forecasting future needs, utilizing previous year's budget, current objectives and budget guidelines.
• Create and develop strategies for new product/ solutions/ clinical applications commercialization.
• Ensures projects are consistent with product/ solutions/ clinical applications strategy and messaging is effectively conveyed.
• Trains, coaches, mentors, and evaluates team members and support group personnel to enhance the pro