VP, Product Marketing

Space Coast Credit Union (SCCU), the 3rd largest state charted credit union in Florida, is looking for a VP, Product Marketing to join our Executive Management Team in Melbourne, FL! SCCU has been in business for over 70 years, has over 8 billion dollars in assets and WE ARE GROWING!

Our Members are our top priority and we stand behind our Brand Promise: Honest People, Trusted Products, Time Valued. We offer a rich benefits package and career advancement opportunities.

SCCU Team Member Benefits:

• ONESCCU annual bonus available!
• Medical, Dental & Vision Insurance
• HSA (Health Savings Account) with SCCU matching contribution
• SCCU Paid Long Term and Short Term Disability coverage
• SCCU Paid Term Life Insurance
• Employee Assistance Program (EAP)
• Paid Time Off
• 401(K) Pre-Tax Savings Plan with SCCU match- 100% of the first 5% of employee contributions
• Tuition Reimbursement Program

SCCU Team Member financial discounts & perks (save money every month!):

• Loan Discounts - Mortgage, 2nd Mortgage, Auto, Motorcycle, Boat etc. / GAP coverage at half price
• Fixed low rate credit card- 5.99%,if approved
• FREE Identify Theft Protection!
• No fee SCCU accounts

VP, Product Marketing Duties & Responsibilities

• Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and growth of our financial products and services.
• Conduct market research, competitive analysis, and customer insights to identify market opportunities and inform product positioning.
• Define product messaging, value propositions, and go-to-market strategies for new product launches and existing offerings.
• Collaborate with brand marketing, sales, and other stakeholders to align marketing strategies with business objectives.
• Lead end-to-end product launch initiatives, from ideation to executing multi-channel marketing campaigns.
• Create compelling marketing collateral, sales enablement materials, and product documentation to support sales teams.
• Monitor campaign performance, analyze results, and iterate strategies for continuous improvement.
• Develop and manage the product marketing budget, allocating resources effectively to achieve desired outcomes. Ensure cost-effective strategies and initiatives while maximizing ROI on marketing spend.

VP, Product Marketing Qualifications

• 12-15 years relevant credit union or banking experience in Marketing required. Experience in product marketing/product management within the financial services industry, with a deep understanding of banking, investments, lending, or related areas.
• Bachelor’s Degree required preferably in Marketing/Advertising/Media or equivalent experience.
• Proven track record of developing and executing successful product marketing strategies, including product launches and go-to-market campaigns.
• Strong analytical skills with the ability to interpret data, market research, and customer insights to drive decision-making.
• Strategic thinker with a results-oriented mindset and the ability to drive business growth through innovative marketing initiatives.
• Experience working with compliance, legal, and regulatory requirements within the financial industry.

#IND