Position Overview

Join a winning team, committed to results, in an inclusive and high-performing culture. As the Senior Strategy Marketing Manager for New Client Acquisition, you will lead the data driven strategy, planning and execution of marketing initiatives to acquire new primary bank checking customers. This role supports the bank’s ambitious customer growth goals, by translating sales targets into impactful, multi-channel marketing programs. The Senior Strategy Marketing Manager, you will establish the Acquisition Strategy across all digital media, targeted one to one messaging strategy and integrated media opportunities including new market launches. You will work closely with stakeholders from product, distribution, pnc.com, analytics, finance, and marketing to lead your team in marketing strategy development and execution.

What you’ll do:

• Lead the development of the retail acquisition checking strategy and
manage a team that executes against the strategy inclusive of offer design
and risk management.

• Partner with analytics on robust and timely tracking, and forecasting to help
evaluate program performance across all response acquisition channels,
aiding in the development of future strategies.

• Lead and oversee the design, execution, measurement, and ongoing
optimization of digital and direct response marketing initiatives in support
of achieving volume, revenue and profitability objectives for new to bank
customers.

• Build robust test and learn plans to drive consumer acquisition and look for
opportunities to continue to expand utilization and effectiveness of
marketing channel mix.

• Drive a customer focused culture throughout your team, leveraging broader
Bank relationships, systems and knowledge and using best in class,
customer first strategies.

• Create a clear vision for the consumer prospect shopping journey, inclusive
of mass affluent, emerging mass affluent and strategic customer
segments.

• Leverage research, past campaign performance, data insights and
emerging customer trends to create business cases to gain alignment with
business and channel partners for new growth initiatives.

• Develop and foster a high achieving motivated team through sustained
leadership activities that encourage career and personal development
amongst the team.

• Understand how the Bank’s risk appetite and risk culture should be
considered in day-to-day activities and decisions.

• Develop forecasts and budgets, driving and executing spend optimization
decisions rapidly.

Competencies you’ll bring:

• A Curious, Analytical Mindset – the ability to interpret complex analytics
into highly effective decision making which drives competitive advantage.
• Multiple years of marketing and team management experience
• Understanding of Bank Deposit (Checking, Savings, Money Market)
Products financials and P&L levers
• Keen understanding of digital marketing platform opportunities and
implementation strategies.
• An Outstanding facilitator - able to partner with business project leads and
stakeholders to brainstorm, evaluate, select and implement solutions to
project issues.
• Digital marketing expertise and 1:1 marketing experience including direct
mail.
• Data-driven marketer with focus on test-and-learn.
• Complex information to various audiences.

Job Description

• Leads the strategy and team that executes and implements integrated, multi-channel, strategic marketing plans for one or more products/initiatives/channels. Formulates  plans that acquire grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Leads a team to define and drive alignment on business and marketing objectives, develop value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.  Contributes thought leadership to build con