Senior Marketing Operations Manager

Job title: Senior Marketing Operations Manager

Reports to: Salesforce Enterprise Architect

Department: Marketing

Location: Alpharetta (Hybrid)

Grade: 19 

About Priority: 

Priority Technology Holdings, Inc. is a leading financial technology company on a mission to deliver a personalized, easy-to-adopt financial toolset that accelerates cash flow and optimizes working capital for businesses. Our vision is to eliminate the barriers to unlocking revenue - empowering businesses to grow faster and operate smarter.

We achieve this through the Priority Commerce Engine, an innovative platform that combines payables, acquiring, and banking and treasury solutions. This unified approach allows businesses to streamline financial operations, reduce unnecessary costs, and uncover new revenue opportunities.

At Priority, we're driven by results. We expect our people to be known for results - bringing expertise, momentum, and relentless focus to every challenge, helping our clients and each other thrive.

About the Role:

We are seeking a proactive and team-oriented Marketing Operations Manager, skilled in leveraging technology to bridge marketing strategy and execution. In this role, you will oversee the marketing data foundation and automation processes, utilizing Salesforce, Pardot, Google Tag Manager (GTM), Google Analytics 4 (GA4), and sales enablement tools such as ZoomInfo and Calendly. This position focuses on enabling dedicated marketers across our fintech products by ensuring seamless integration, delivering advanced reporting, and supporting top-of-funnel sales initiatives like lead generation and qualification. 

You will collaborate cross-functionally with marketing, sales, and product teams to drive revenue growth and enhance customer engagement. Success in this role requires a blend of critical thinking, initiative, curiosity, and the ability to manage multiple priorities with a steadfast commitment to excellence.

Responsibilities: 

• Marketing Data Foundation: Own the integrity of marketing data in Pardot, GTM, GA4, and Salesforce. Partner with our Marketing Consulting firm, ensuring proper tag firing, UTM capture, and consistent naming/mapping. Maintain Salesforce field mappings and lead routing, partnering with our Salesforce Administrators.
• Funnel Reporting & Insights: Build and maintain dashboards tracking top-of-funnel metrics through closed-won deals, monitoring performance, investigating variances, and providing actionable recommendations for budget and channel strategy with strong source hygiene and attribution.
• Marketing Automation with Pardot: Manage Pardot to automate lead nurturing, scoring, and segmentation, integrating with Salesforce. Provide tools, templates, and training to dedicated marketers for campaign execution, leveraging collaboration with our Marketing Consulting firm.
• Website & Pardot Operations: Support the website marketing initiatives and embedded Pardot forms and Form Handlers. Manage creating/editing pages, managing prospects ensuring the capture of UTMs and routing to Salesforce, maintaining templates, and assisting with basic email and social scheduling/segmentation as needed.
• Product and Channel Strategy & Operations: Focus on cross-channel/product standardization, implement workflow improvements, and enhance operational scalability, partnering with dedicated marketers on campaign strategy, setup, and quality assurance. 
• Quality, Hygiene & Governance: Conduct pre-launch checklists and post-launch monitoring, clean up legacy. tags/conversions/audiences in GTM and ad platforms, troubleshoot tracking/routing issues, and perform basic deduplication hygiene.
• Sales Enablement - Top of the Funnel: Oversee ZoomInfo to enhance lead data quality in Salesforce, manage data syncs and reporting, and administer Calendly to streamline meeting bookings (e.g., webinars) with Salesforce/Pardot integration, training sales teams as needed.
• Enablement & Documentation: Maintain one-page stack maps and short playbooks, act as the first point of contact for data/tech requests, and drive continuous improvement of the martech stack.