General MKTG II - AMZ17825.5

Employer: Amazon.com Services LLC
Position: General MKTG II (multiple positions available)
Location: Seattle, WA

Multiple Positions Available:

1. Provide support with planning, launching and managing global campaigns across paid social, search, display, and gaming ad networks to drive acquisition, retention, and reengagement.
2. Own and optimize relationships with platforms like Tiktok, Meta, ADA, The Tradedesk etc. ensuring campaign performance and exploring new inventory opportunities.
3. Oversee targeting, bidding strategies, creative rotation, attribution setup, and pacing to ensure campaign goals are met efficiently.
4. Design and analyze A/B and multivariate experiments to optimize ad performance and validate strategic hypotheses.
5. Use debugging tools and collaborate with MMPs and ad tech vendors to resolve issues related to tracking, delivery, or attribution.
6. Leverage analytical platforms to evaluate KPIs (CPI, ROAS, LTV, retention), identify trends, and inform strategy.
7. Continuously refine budgets, bids, and creative placements to maximize efficiency and return on ad spend across platforms.
8. Collaborate with creative teams to analyze asset performance, recommend data-driven optimizations, and scale high-performing concepts.
9. Work with cross-functional teams to align marketing execution with business goals.
10. Establish frameworks for intake, evaluation, and prioritization of marketing and creative initiatives across teams to ensure resources are aligned with business impact.
11. Translate customer research and data into forecasts and coordinated marketing plans, aligning execution with strategic objectives.
12. Align cross-functional teams and external agencies on project goals, timelines, and priorities while maintaining regular reporting on progress and risks.
13. Partner with internal stake holders to streamline and scale intake, reporting, and campaign execution processes through simplification and automation.

(40 hours / week, 8:00am-5:00pm, Salary Range $89,128/year - $141,100/year)

Amazon.com is an Equal Opportunity – Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation

Basic Qualifications

A Master's degree or foreign equivalent in Advertising, Media, Public Relations, or a related discipline and 1 year of experience in the job offered or a related occupation.

In the alternative, employer will accept a Bachelor's degree or foreign equivalent in Advertising, Media, Public Relations, or a related discipline and three (3) years of experience in the job offered or a related occupation.

Experience must include one year of experience in:

(1) Managing marketing media Projects.
(2) Using analytical tools such as Excel or Tableau including data manipulation, macros, charts and pivot tables.
(3) Evaluating campaign performance metrics such as CPI, ROAS, LTV, or retention.

The pay range for this position in Seattle, WA is $89,128/year - $141,100/year; however, base pay offered may vary depending on job-related knowledge, skills, and experience A sign-on bonus and restricted stock units may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. This information is provided by Seattle, WA Equal Pay Act. Base pay information is based on market location. Applicants should apply via Amazon's internal or external careers site.

Preferred Qualifications

All applicants must meet all the above listed requirements.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.