Sr Conversion Optimization Analyst (A/B Testing) - 90362489 - Washington

Your success is a train ride away!

As we move America’s workforce toward the future, Amtrak connects businesses and communities across the country. We employ more than 20,000 diverse, energetic professionals in a variety of career fields throughout the United States. The safety of our passengers, our employees, the public and our operating environment is our priority, and the success of our railroad is due to our employees.

 

Are you ready to join our team?

Our values of ‘Do the Right Thing, Excel Together and Put Customers First’ are at the heart of what matters most to us, and our Core Capabilities, ‘Building Trust, Accountability, Effective Communication, Customer Focus, and Proactive Safety & Security’ are what every employee needs to know and do to be most impactful at Amtrak. By living the Amtrak values, focusing on our capabilities, and actively embracing and fostering diverse ideas, backgrounds, and perspectives, together we will honor our past and make Amtrak a company of the future.

 

SUMMARY OF DUTIES:

Reporting into the Director, Digital Marketing, the Sr Conversion Optimization Analyst (Sr Marketing Analyst) will lead the execution of A/B testing and other experimentation methods to optimize conversion rates across digital properties. The marketing analyst will provide actionable insights to identify and measure digital channel conversion rate opportunities among other marketing initiatives to deliver growth in our digital channels.

 

This position will have the opportunity to leads our team's investigation into the drivers of conversion on our digital properties and deliver new analytics and intelligence to drive business improvements and develop tests to deliver digital channel growth for Amtrak and its partners. The Marketing analyst will convert complex data into easily digestible tables, graphs, and reports and may present findings to management or internal clients. The ideal candidate will blend strong statistics knowledge, data visualization and SQL/Python skills with a keen business sense and have substantive experience.

 

ESSENTIAL FUNCTIONS:

• Manage all key conversion points within marketing funnel, looking for ways to increase efficiencies.
• Perform analysis of our existing website’s KPIs to identify opportunities for UX optimization to improve conversion.
• Develop statistical designs for A/B and multi-variate experiments on our digital properties inclusive of conversion rate optimization and select personalization tests.
• Use quantitative methods to understand, identify trends, predict, and enhance marketing analytics processes.
• Identify and recommend improvement opportunities to enhance performance of digital campaigns or experiences based on trends and analysis.
• Facilitate cross-functional prioritization sessions to create a backlog of testing candidates.
• Review digital property tagging, tracking and make suggestions for any necessary changes to digital tracking to support continued optimization efforts.
• Assemble data and assist with analysis, interpretation, and reporting of key performance metrics (KPIs).
• Manipulate and integrate multiple data sources for reporting.
• Collaborate with working teams and senior management to implement reporting solutions and systems that support marketing initiatives.
• Support department requests through participation in researching, developing, and implementing data-gathering methods.
• Partner with customer analytics to build and activate audience segments for marketing campaigns through Salesforce Data Cloud to various activation partners (Google, Facebook, etc.)

 
MINIMUM QUALIFICATIONS:

• Bachelor’s Degree, preferably in a business, marketing, quantitative, or computer science field OR equivalent combination of training, education and relevant experience may be considered in lieu of a degree.

 
MINIMUM KNOWLEDGE, SKILLS, AND ABILITIES:

• A sincere desire to learn, self-motivated and able to work independently.
• Experience running A/B/N tests for ecommerce website conversion rate optimization.
• Experience using statistical approaches like frequentist or Bayesian methodology
• Strong analytical and problem-solving skills. · Experienc