Web and Digital Media Producer

Description

SUMMARY

California Institute of the Arts is seeking a Web and Digital Media Producer to join our Marketing and Communications team, an in-house creative and strategic group that partners with colleagues throughout the Institute to inform and inspire audiences by creating and sharing compelling stories about CalArts’ vibrant community of artists.

As a key member of the CalArts digital team, the Web and Digital Media Producer works closely with design, development, and content staff to produce and publish material across the calarts.edu website and other digital media platforms and manages content and features for an optimal user experience across multiple channels. The Web Producer is responsible for day-to-day web content production and updates, as well as the coordination of regular content audits and strategy to achieve the Institute’s goals. This position will play a central role in the redesign of the calarts.edu website, a project that will take place over the coming year.

The ideal web producer will support the digital presence of CalArts through content creation and management, driving digital content strategy with a service-oriented mindset. An appreciation for good visual and functional design, dynamic multimedia storytelling, and the technical aspects of digital work are essential.

The ideal candidate for this role takes a proactive, hands-on, and innovative approach to their work; enjoys engaging with members of the CalArts community of artists; appreciates the importance of the arts to our society; and wants to see their work have a direct, quantifiable, and positive impact on CalArts’ visibility and brand.

The Web and Digital Media Producer will be an active participant in the department’s and the Institute’s efforts to identify and dismantle structural inequities and promote inclusion, diversity, equity, and access (IDEA) as fundamental values of CalArts and our society. The successful candidate will contribute to the diversity of personal and professional perspectives, backgrounds, and experiences that support these efforts.

This is currently a hybrid in-person/remote position, with an expectation of approximately three days per week on our Valencia campus.

Qualifications

ESSENTIAL JOB FUNCTIONS:

Content Production and Management

• Ensure calarts.edu website content is accurate, up-to-date, and reflective of the high standards, creative innovation, and artistic integrity that define CalArts.
• Review content edits from campus stakeholders in a timely fashion, and publish as appropriate following departmental processes.
• Resize and optimize media assets (graphics, images, and video) for multiple mediums (web, tv, and print).
• Ensure content meets or exceeds WCAG accessibility standards.
• Assist with the creation of new sites and pages, as appropriate.
• Develop and implement web solutions to meet the Institute’s marketing needs, including landing pages, forms, copy, images, video, etc.

Integrated Digital Media

• Work with team members to deliver integrated digital and web solutions across multiple platforms, including web, email, and social media.
• Create emails using approved email templates.
• Develop email protocols and processes to ensure content is high-quality, consistent, and welcome.

Web and Digital Strategy

• Develop content to improve digital metrics (including SEO); develop reports, and provide analysis on SEO and other pertinent metrics.
• Research and stay current on effective UI/UX trends.
• Maintain an awareness of contemporary digital graphic design.
• Consult regularly with area leaders and campus partners about their page content, their online initiatives/goals, and needs/desires for future components, enhancements, and functionality.

SKILLS/ABILITIES:

• Proficiency working with content management systems, especially Drupal, WordPress, and Squareup.
• Strong written and interpersonal communication skills; ability to edit and proofread accurately.
• Exceptional attention to detail.
• Enthusiasm for collaborative work and problem-solving.
• Strong project management and organizational skills.
• Working experience with Adobe Creative Suite (Photoshop, InDesign), Figma, and Google Suite.
• Strong working knowledge of responsive web and email design and cross-platform compatible coding techniques and troubleshooting.
• Experience with motion graphics is a plus.
• Knowledge of HTML5 / CSS3 with a keen eye for design details is a plus. 
• Experience developing/working with information architecture.
• Creative thinker, with a desire to learn new skills.

EDUCATION: