Vice President, Programmatic Agency Partnerships

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

Overview

NBCUniversal’s Global Advertising & Partnerships team is leading the transformation of premium video advertising. We’re looking for a Vice President, Programmatic Agency Partnerships to strengthen and expand our relationships with agency holding companies and their programmatic investment teams.

This leader will be responsible for driving programmatic adoption across NBCU’s streaming portfolio, forging senior-level relationships, and aligning with agency partners on data, technology, and automation strategies that deliver meaningful business outcomes for clients.

Key Responsibilities

Client Relationships

• Serve as a senior lead across agency holding companies, focused on programmatic investment, innovation, and automation.
• Build and nurture executive relationships with agency trading desks, investment leads, and programmatic strategists to grow programmatic revenue in the upfront and scatter marketplaces.
• Represent NBCU’s capabilities in key external conferences as well as agency QBRs and strategic partnership discussions.

Strategic Growth & Partnership Development

• Champion the adoption of NBCU’s programmatic offerings across the streaming ecosystem, including programmatic guaranteed, private marketplace, and audience-based buying.
• Collaborate with agency partners to create new programmatic solutions leveraging data, technology, and measurement innovation.
• Partner closely with internal stakeholders to ensure seamless integration of programmatic solutions into broader client strategies.
• Identify and unlock new partnership opportunities with data collaboration, identity, and tech platforms that enhance agency value propositions.

Cross-Functional Collaboration & Market Positioning

• Stay ahead of evolving programmatic trends, marketplace shifts, and emerging technologies to help NBCU and its partners innovate.
• Represent NBCU at key industry events and thought leadership forums related to programmatic and automation.
• Lead internal education and external sales efforts for new products and innovations, such as retail media networks, data clean rooms, and ad product suites.

Leadership & Team Management

• Lead a high-performing team responsible for agency and client engagement dedicated to programmatic revenue growth.
• Set clear goals, KPIs, and success metrics aligned to business growth and client impact.
• Foster a collaborative, forward-thinking culture that bridges commercial strategy and technical fluency.

Qualifications

Basic Requirements

• Bachelor’s degree required; Master’s degree preferred.
• 10+ years of experience in digital media, programmatic advertising, or agency investment strategy.
• Strong existing relationships across major agency holding companies and programmatic investment teams.
• Proven track record of driving revenue growth through consultative partnership management.
• Exceptional communi