Enterprise Strategy Communication Generalist

Job Summary:
The Enterprise Communications Generalist will provide strategic communications direction and tactical support, serving as a practitioner, planner, and internal consultant focused on its business units and/or functional areas. Help drive and influence strategic thinking/direction of business leaders, partners and stakeholders regarding communications plans for program, product, service or capability launches, or enhancements that have a reputational and/or business impact. Develop, implement, and measure the effectiveness of multifaceted, multi-audience integrated communication plans and tactics that support business-critical and wide-ranging initiatives. Anticipate when there is a need to integrate communication projects with other enterprise teams and takes appropriate action to partner with them. Work in collaboration with Sr. Director Strategic Communications & Reputation/Sr. Director Enterprise Communications/Dir. of Internal Comms to continuously improve the communications function with the development of functional initiatives/strategies, introduction of best practices and recommendation of process or service improvements. They leverage AI-assisted tools to work smarter and faster, apply measurement and analytics to assess the impact of their work, and hold themselves to a high standard of quality before anything reaches a director/sr. director or executive for review.

 Essential Functions:

• The essential functions listed represent the major duties of this role, additional duties may be assigned. 
• Demonstrate success in gaining leaders and internal business partner buy in for strategic initiatives, anticipating and solving communication challenges to achieve cross-functional alignment. Serve as a day-to-day communications resource for internal business partner priorities — helping assess communications needs, building communications plans, developing messaging frameworks, and advising on channel strategy and timing. Translate business objectives into clear, practical communications approaches that are integrated and aligned to the enterprise narrative. Manage partner relationships proactively and professionally, escalating strategic decisions to the director/sr. director while handling planning coordination and execution independently.  
• Own end-to-end development of integrated messages across multiple communication channels, including but not limited to corporate reputation content, strategic messaging frameworks, leadership messages, employee memos, intranet content, video, digital content, regional execution, newsletters, scripts, briefing packets/executive speeches, board-facing narratives, thought leadership copy, talking points, blogs/website and social media, media statements, Q&A documents, holding statements, and press releases. Leverage AI-assisted tools to enhance speed, quality, and consistency — while maintaining editorial judgment and brand integrity throughout. Direct content development support with writing resources as appropriate.  
• Provide broad communications support within the assigned pillar, assisting with editorial calendar management, content coordination, project tracking, and execution of pillar programs and initiatives. Serve as a reliable production resource that keeps the pillar's output moving forward — especially during high-volume periods, breaking news cycles, or major enterprise milestones.  
• Drive collaboration with communications colleagues and other enabling functions as appropriate to ensure integrated, comprehensive planning and execution—including issues management and public relations efforts. Work collaboratively across Enterprise Communications, Creative Services, Enterprise Marketing, VOC and CXE, and internal business partners to ensure communications are integrated, accurate, and on-brand. Apply a quality-first mindset to all work — reviewing every deliverable for clarity, accuracy, tone, and alignment before submission. Stay current on communications best practices, emerging AI tools, and GuideWell's evolving enterprise narrative. 
• Ensure quality and achieve results while leading and managing multiple projects with evolving business imperatives. Measurement & Impact: Track, analyze, and report on the performance of communications work within the assigned pillar. Apply audience data, channel analytics, and engagement metrics to assess impact, surface insights, and inform future communications decisions. Contribute to a culture of measurement by building assessment into the planning process — not just the review process.  
• Research & Briefing Support: Research (internally and externally) topics, industry trends, audience insights, and organizational context to inform communications content and planning. Prepare background materials, briefing documents, and talking point packages that help senior communicators an