Senior Brand and Product Marketing Manager

Acuity Inc. (NYSE: AYI) is a market-leading industrial technology company. We use technology to solve problems in spaces, light and more things to come. Through our two business segments, Acuity Brands Lighting (ABL) and Acuity Intelligent Spaces (AIS), we design, manufacture, and bring to market products and services that make a valuable difference in people’s lives. 

We achieve growth through the development of innovative new products and services, including lighting, lighting controls, building management solutions, and an audio, video and control platform. We focus on customer outcomes and drive growth and productivity to increase market share and deliver superior returns. We look to aggressively deploy capital to grow the business and to enter attractive new verticals. 

Acuity Inc. is based in Atlanta, Georgia, with operations across North America, Europe and Asia. The Company is powered by approximately 13,000 dedicated and talented associates. Visit us at www.acuityinc.com. 

 

Work location:

• This position may be based anywhere in the United States and includes travel as part of the responsibilities.
• This position requires on-site presence in Des Plaines, IL, Decatur, GA, Remote US-Non Cali, following a hybrid work model.
• This position requires on-site presence in Des Plaines, IL, Decatur, GA, Remote US-Non Cali, must report to the office every business day.

 

Position Summary & Location

As the Senior Brand and Product Marketing Manager for Architectural Downlighting, you drive brand growth and market leadership through strategic marketing initiatives. You combine market insights with creative storytelling to position our solutions as the preferred choice for the design community. In this role, you lead brand strategy, go-to-market planning, and integrated campaigns that build awareness, inspire engagement, and accelerate product adoption. You create compelling content and sales tools to deliver impactful launches and marketing programs aligned with business objectives. You leverage data insights to measure performance, optimize strategies, and continuously improve results. As a brand ambassador, you foster internal alignment and external enthusiasm, driving innovation and excellence in every initiative.

 

This position works a hybrid schedule from Atlanta, GA, or Des Plaines, IL, and travels based on business needs. 

Primary Responsibilities Include

• Brand Strategy: You lead the development and stewardship of brand strategy and positioning in close partnership with key business stakeholders, ensuring the brand’s unique value is clear and differentiated in the marketplace. You define and maintain the brand’s messaging, tone, and narrative across all channels and touchpoints—including the website—while ensuring visual identity remains consistent, compelling, and aligned with strategic goals. You shape how customers experience the brand, influencing marketing and business activities to reinforce that vision. You continuously monitor brand perception, analyze key metrics, and adapt strategy to stay relevant and competitive. As one of the brand’s ambassadors internally and externally, you build alignment, inspire engagement, and drive enthusiasm for the brand.
• Integrated Campaigns: You own, develop, and execute the annual marketing plan for our architectural downlighting brands, creating campaigns and content that build brand awareness, drive thought leadership, accelerate product adoption, and drive sales growth. 
  Product Launch and Application Strategy: You lead the go-to-market strategies and execution for new product introductions and support lifecycle management, collaborating with product management, engineering, creative, and sales to ensure successful launches. Through compelling messaging, engaging visuals, and integrated tactics, you ensure every launch resonates with customers.  
• Content Development and Sales Enablement: You create compelling product- and brand-specific content, including sales enablement tools, social media content, technical collateral, digital assets, videos, etc. You source opportunities and support sales or product management to ensure the brand is correctly represented at events, sponsorships, and may represent the brand at meetings or events.
• Market and Application Understanding: You deeply understand customer motivators, behaviors, and emerging trends to craft messaging and content that resonates across the proper channels. By understanding target appli