Sr Marketing Consultant

Location:

For Those Who Work At Home - Various, Ohio 44144

ABOUT THE JOB (JOB BRIEF)

The Sr Marketing Consultant is responsible for managing and executing marketing campaigns for new branches and supporting field marketing efforts.  The Sr. Marketing Consultant supports local activation with marketing centered around grassroot tactics that drive growth through hyper-local approach to grow business and drive brand awareness. The Sr Marketing Consultant organizes the execution of client facing marketing in collaboration with multiple data and channel partners, with the ability to maintain a budget, and coordinates all activities required to delivery omni-channel direct marketing, including direct mail, email, media, and some event support.  

The Sr. Marketing Consultant works cross-functionally with retail and marketing. This role oversees marketing campaign execution from end-to-end, partnering with multiple teams across the enterprise, with the ability to present marketing plans and recommendations to key stakeholders.

ESSENTIAL JOB FUNCTIONS

• Creates project plans with detailed information for all Marketing execution partners, including timing of each initiative
• Manages and executes assigned marketing campaigns in an accurate and efficient manner
• Identifies project problems/risks, proposes solutions, and escalates to leadership for timely resolution, if necessary.
• Effectively works across internal and external teams to build trust and relationships with key stakeholders
• Works closely with internal and external agencies to develop project objectives and project plans
• Ensures consistent year-over-year improvements in program performance
• Coaches business partners and stakeholders in the effective use of marketing programs and channels to optimize returns
• Partners with Compliance and Risk Management to ensure all marketing campaigns are executed in a compliant manner, including documenting multiple approval check points
• Participates in regular audit activities of marketing campaigns executed over a certain period of time to demonstrate alignment to compliant execution
• Seeks and identifies innovative marketing opportunities that support the overall marketing strategy

REQUIRED QUALIFICATIONS

• Bachelor's degree in marketing, business or related field or equivalent work experience
• 5+ years of marketing experience
• Proven ability to effectively organize, plan and execute multi-functional projects

• Demonstrated analytical, process management, project management and conceptual skills
• Demonstrated collaborative skills and ability to constructively challenge when needed
• Possesses professional savvy; ability to effectively influence leaders and peers
• Demonstrated leadership, relationship-building skills levels
• Strong problem identification and reporting skills
• Must have excellent attention to detail, high level of organization and excel at multi-tasking
• Preferred strong knowledge of the Financial Services industry
• Strong oral and written communication skills
• Ability to travel (0 -10%)

COMPETENCIES/SKILLS

Personal Competencies/Skills

• Critical Thinking
• Problem Solving
• Collaboration
• Influence

              

Practical Competencies/Skills

• Business Acumen
• Oral & Written Communication
• Risk Management
• Storytelling
• Budget management

COMPENSATION AND BENEFITS

This position is eligible to earn a base salary in the range of $75,000 to $83,000 annually depending on location and job-related factors such as level of experience. Compensation for this role also includes eligibility for short-term incentive compensation and deferred incentive compensation subject to individual and company performance.

Please click here for a list of benefits for which this position is eligible.

Key has implemented a role-based Mobile by Design approach to our employee workspaces, dedicating space to those whose roles require specific workspaces, while providing flexible options for roles which are less dependent on assigned workspaces and can be performed effectively in a mobile environment. As a result, this role may be Mobile or Home-based, which means you may work primarily either at a home office or in a Key facility to perform your job duties.

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