Senior Director, Marketing Communications

Chancellor's Office Statement

Join our team at the California State University, Office of the Chancellor, and make a difference in providing access to higher education. We are currently seeking experienced candidates for the position of Senior Director, Marketing Communications. The CSU Chancellor's Office, located on the waterfront adjacent to the Aquarium of the Pacific in downtown Long Beach, is the headquarters for the nation's largest and most diverse system of higher education. The CSU Chancellor's Office offers a premium benefit package that includes outstanding vacation, health, and dental plans; a fee waiver education program; membership in the California Public Employees Retirement System (PERS); and 15 paid holidays a year.

Salary

The anticipated salary hiring range is up to $14,241 per month, commensurate with qualifications and experience.

The salary range for this classification is $10,106 to $32,441 per month.

Classification

Administrator IV

Position Information

The California State University, Office of the Chancellor, is seeking a Senior Director, Marketing Communications to perform a critical role in advancing the California State University (CSU) system's mission, brand reputation, and strategic goals. This position supports the associate vice chancellor of Strategic Communications and Brand Marketing in developing and executing high-impact marketing campaigns. The senior director manages and integrates a comprehensive range of internal and external marketing activities that define, promote, and protect the CSU brand while fostering engagement with diverse stakeholders across the state and beyond.

This leadership role includes oversight of the Creative, Events, Marketing, Production, and Print Services teams and all administrative and operational functions within the department. The senior director directly manages a team of 15 staff members and coordinates with freelancers and consultants, ensuring alignment with organizational objectives, efficient operations, and high-quality output.

This position is approved for telecommuting (two days telecommuting, three days in office (in-person)) with onsite work at the main headquarters located in Long Beach, California.

Responsibilities

Under the general direction of the Associate Vice Chancellor, Strategic Communications & Brand Marketing, the Senior Director, Marketing Communications will perform duties as outlined below:

Strategic Collaboration:

-Serves as department co-lead, along with senior director of Media & Public Affairs and senior director of Integrated Strategic Communications, in the absence of the associate vice chancellor, Strategic Communications & Brand Marketing. Provides day-to-day support and resources to maintain smooth departmental operations and achieve established goals. Acts as internal and external point of contact to manage inquiries and offer assistance specific to Marketing Communications.

-Provides leadership and support for all areas within Strategic Communications & Brand Marketing, including guidance on brand and creative services, marketing and production, video and photo needs, print services, and events.

-Educates and supports CSU Office of the Chancellor colleagues on the role of Marketing Communications in advancing CSU strategic initiatives, fostering understanding and collaboration.

-Consults and collaborates with internal colleagues throughout the lifecycle of projects and campaigns. Identifies best practices and opportunities to improve internal processes and workflows, making recommendations to leadership to enhance efficiency and effectiveness.

-Supports the professional development, goal setting, and training of Marketing Communications staff. Ensures that all team areas remain productive, adequately resourced, and capable of meeting capacity to deliver on departmental objectives.

Strategic Marketing:

-Collaborates with the Strategic Communications & Brand Marketing team to develop and oversee the implementation of integrated marketing campaigns that align with the CSU's strategic plan and institutional priorities.

-Guides the Marketing Communications team in analyzing sentiment and audience insights to inform and optimize marketing strategies.

-Partners with the senior directors of Media & Public Affairs and Integrated Strategic Communications to ensure marketing campaigns are cohesive, aligned with broader communication efforts, and effectively drive desired outcomes.

-Creates advertising strategies as part of comprehensive marketing campaigns designed to achieve CSU goals and elevate brand impact.