Associate Director, Strategy

• Contribute significantly to the development of communications strategies that activate consumer insights, drive innovation for clients and provide structure for brand channel presence/priorities.
• Exhibit understanding and actively contributes strategic input/product into the total channel planning process.
• Distill client briefs and translates them into an insights-led media strategy and communication brief with clear media objectives.
• Work collaboratively with the Insights team to analyze client business situations and identify key objectives for communications.
• Support the development of and identify key roles for media; help define how media should complement and connect with other marketing activities.
• Identify areas for continuous innovation of the agency’s product ensuring the use of strategy and insights in a coordinated manner working towards the same goals.
• Partner with Ideas and Planning team throughout the plan build, ensuring that the strategy is inspiring and actionable.
• Partner with Accountability and Performance group to ensure appropriate measurement plans are in place and executed flawlessly.
• Collaborate with partner agencies to integrate messaging and creative campaigns into overall media/communications plans.
• Develop strategic intelligence via keeping abreast of industry developments, macro and consumer trends, technology (tablet, other tech devices), etc.

Requirements

• Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
• 5+ years overall industry experience, at least 1-2 in strategic capacity
• Strong knowledge of client’s business, competition, and latest industry news and trends.
• Understanding of the principles of media and able to think across the whole media mix, marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements.
• Understanding of media data sources and research tools in terms of what is measured, the method and the information reported.
• Detail-oriented, resourceful and self-motivated. Ability to manage multiple projects and requests from numerous groups
• Show appropriate time management skills, including self-initiation in downtime and completion of projects on time.
• Active/passionate interest in advertising/media strategy, technology, popular culture, current events and their subsequent impact on business.
• Superior communication skills - written and presentation, articulate in dialogue.
• Resilience, smart and creative thinking and an innovative outlook.
• Influence and persuasive skills, collaborative and able to work well with a variety of disciplines and personality types.

Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and h